Thu.Sep 23, 2021

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Multi-Partner Plays are the Key to Enterprise Growth

PartnerTap

Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. It is your job, as a solutions provider, to rally the correct partners to provide the best solution possible.

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Thinkers50 Hall of Fame 2021: Mary C. Gentile

Thinkers 50

Mary C. Gentile has been inducted into the Thinkers50 Hall of Fame 2021, in partnership with Haier. Mary C. Gentile is the creator and director of Giving Voice to Values, Richard M. Waitzer Bicentennial Professor of Ethics at University of Virginia Darden School of Business, Senior Advisor at the Aspen Institute Business & Society Program, and a consultant on management education and leadership development.

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BigCommerce + impact.com = the easy way to start working with affiliates and influencers

Impact

eCommerce platform BigCommerce now offers even more revenue paths to its merchants thanks to a new partnership with impact.com. Merchants on the platform can now seamlessly plug into the impact.com platform to rapidly launch and easily manage affiliate and influencer partnerships programs – no developer time required. . Sell more in more ways with BigCommerce and Impact.

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Evaluating Partner Enablement Platforms? Here’s How to Mitigate the Risk

Mindmatrix

Investing in any new technology at the enterprise level always comes with some risk. The risk component is higher when it comes to investment in partner enablement platforms because the success of your investment depends largely on partner adoption of the software/portal.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Value of Strategic Channel Incentives: Moving Beyond a Flat SPIFF Program

ITA Group

The Value of Strategic Channel Incentives: Moving Beyond a Flat SPIFF Program. Part one of a two-article series focused on strategic channel incentives explores the benefits, including better outcomes and increased revenue, of moving beyond a flat SPIFF program. The practice of balancing profit and incentive payouts can be a tricky business, requiring regular fine tuning.

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Webinar: Human Orchestration – The Key to Unlocking Growth in Your Mid-Market Strategy

CGS

The mid-market can be challenging to reach if you don't have the right strategy in place. Setting up, managing and monetizing multi-partner solutions can be complicated and today is achieved through custom, manual and time-intensive processes. Account-based marketing strategies are driving relationships with enterprise accounts and in recent years, small- and medium-sized businesses have seen a good amount of automation, strategy and growth from digital marketing.

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Virtual Auto Dealer Maintenance Plan Training During COVID-19 | MarketSource Heroes

Market Source Inc

The MarketSource team made vast improvements to an auto manufacturer’s virtual training academy and despite the COVID-19 shutdown the client saw measurable increases in maintenance contract sales. The post Virtual Auto Dealer Maintenance Plan Training During COVID-19 | MarketSource Heroes appeared first on MarketSource.

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How To Run A Call Center – 5 Steps

COO Alliance

Running a call center can seem quite difficult at first, but it’s not! We just overcomplicated it. Running a call center is actually pretty simple if you know how to do it right. If you run your own call center or take calls from clients, these five steps are all you need to know. Answer the Phone Fast. When running a call center, it’s vital that your team answers the phone fast.

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How to Choose a Great IT Managed Service Provider

Channel Insider

As organizations increasingly adopt digital systems to run their business, many decide whether to hire an in-house IT specialist or outsource. Considering the IT skills gap and the sometimes daunting cost of building out IT operations, it’s no surprise that tens of thousands of organizations elect to work with a managed service provider (MSP).

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu