Thu.Jul 29, 2021

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The Channel Has Changed. Channel Marketing Needs to Catch Up

Channel Insider

To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was that nobody but IBM can sell IBM. So they created a reseller “channel” by selling to aggregators or distributors, who sold to resellers who sold to customers. Remove IBM from the equation and there’s no product to sell or resell to anyone.

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How are Roadmaps and Strategies Shaping the Shared Mobility Market in a Post-Pandemic World?

Frost & Sullivan

COVID-19 and its aftermath will test the business sustainability and resilience of shared mobility companies. With the change in fundamental market dynamics as a result of the pandemic, stakeholders are already in the process of designing new strategies and roadmaps for growth.

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Channel Partner Profile: Sirius

Channel Insider

Sirius, one of our picks for top channel partners , is a privately owned business solutions provider, working with more than 5,000 active clients within the U.S. alone. With a focus on high-quality technology solutions, including both products and services, Sirius is regarded as one of the top integrators that support businesses in streamlining their networks and IT transformation.

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Communication and Engagement – Utilizing Both for an Exceptional Team

Collaboration LLC

By Michael Gunther and Erin Hoffman. Anyone who has worked in any industry knows that conflicting personalities take a toll on teamwork, morale, and the successful completion of a project. But what many people might not know is that they don’t have to just learn to deal with a co-worker. Instead, teams can seek to understand and invest in programs and trainings to educate employees on how to best communicate with each other.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers

Crossbeam Blog

Can’t get your partner’s account managers (AMs) to play ball? Those AMs have all the juiciest info about your target accounts, so, whatever you do, don’t give up on fostering the co-selling relationship between your sales reps and your partner’s AMs.

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The Role of Partner Data in helping Vendors understand Potential Partners better

Mindmatrix

The success of the channel-based sales model depends a lot on the relationship between channel partners and the vendor. How engaged the channel partners are with the vendor’s brand, how well they know and understand the vendor product/service, how well their values, vision, and business goals are aligned with those of the vendor–these are all factors that affect the success of the vendor-partner relationship directly.

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E-Commerce and Resumption of Supply Chains Catalyze Global Commercial Vehicles Industry

Frost & Sullivan

Market players to collaborate and address the demand for greener powertrain alternatives, says Frost & Sullivan. Santa Clara, Calif. – July 29, 2021 – Frost & Sullivan’s recent analysis finds that the commercial vehicles industry, comprising of light commercial vehicles (LCV) and medium and heavy-duty trucks (M&HDT) , is on track to recovery as worldwide economic activities resume.

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Advice for Communicating During the 3 Stages of To-Partner Channel Marketing

ITA Group

Advice for Communicating During the 3 Stages of To-Partner Channel Marketing. Channel incentive programs are all about behavior modification. These programs are designed to achieve specific business goals by rewarding partners for pre-determined efforts or desired behaviors. Additionally, a well-constructed channel incentive program can achieve a variety of results, including highlighting new products, liquidating old inventory, identifying new market opportunities to drive leads and, of course,

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Frost & Sullivan Reveals the Top 3 Cybersecurity Challenges Faced by Asia-Pacific Enterprises

Frost & Sullivan

Webinar will explore how Expertise-as-a-Service can create value for enterprises and deliver better operational outcomes. FOR IMMEDIATE RELEASE. Press Contact: Melissa Tan. Frost & Sullivan. P: +65 6890 0926. E: melissa.tan@frost.com. SANTA CLARA, Calif. – July 29, 2021 – Amid the ongoing COVID-19 pandemic, industries and organizations have been forced to accelerate their digital capabilities to meet evolving customer expectations, sometimes leading to security gaps.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Easily integrate PRM with your CRM (with Checklist)

Chaneltivity

PRM to CRM integrations can be drawn out and difficult, but they really don’t have to be. With the right PRM system, setting up an integration with your CRM can be painless and easy. In this article, we will discuss key considerations to make integrating your PRM and CRM systems quick and successful. Easy Setup & Documentation. The first thing to look out for is ease of setup.

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Dynamic Threat Landscape Urges European Organizations to Turn to Managed & Professional Security Services

Frost & Sullivan

Financial services will remain the largest contributor to the European MSS/PSS market until 2024, finds Frost & Sullivan. Santa Clara, Calif. –July 29, 2021– Increasing cyber-threats coupled with a shortage of cybersecurity professionals in Europe is compelling organizations to turn toward managed and professional security services (MSS/PSS) companies.

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Communication and Engagement – Utilizing Both for an Exceptional Team

Collaboration LLC

Anyone who has worked in any industry knows that conflicting personalities take a toll on teamwork, morale, and the successful completion of a project. But what many people might not know is that they don’t have to just learn to deal with a co-worker. Instead, teams can seek to understand and invest in programs and trainings to educate employees on how to best communicate with each other.

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MarketSource Team Members Make and Donate Masks During Pandemic | MarketSource Heroes

Market Source Inc

Two helpful MarketSource team members rushed to make a difference in the early days of the pandemic by making and donating masks to a local hospital where a colleague’s wife worked as a nurse. The post MarketSource Team Members Make and Donate Masks During Pandemic | MarketSource Heroes appeared first on MarketSource.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Great Leaders Work For It

Collaboration LLC

What makes a great leader? During my time as a consultant, I’ve seen patterns among my hundreds of management trainees that lead me to understand that the answer to this question can be boiled down into seven key attributes: Vision. Expectations. Communication. Accountability. Development. Innovation. Balance. When a leader understands how to fully capitalize on these key attributes, they will build trust and confidence within their team.

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How Sales Leaders Use Tackle Offers to Streamline Cloud Marketplace Operations

Tackle.io

In our latest Office Hours discussion, we invited a couple of special guests to talk about their Marketplace journey. Victoria Celis , Cloud Marketplace Manager for CrowdStrike, and our own Emily Carpenter , Director of Revenue Operations for Tackle, are well-versed in the Private Offer sales motion. They shared their experience and answered questions on automating the seller workflow and how they have scaled to support the growing businesses over time.

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Great Leaders Work For It

Collaboration LLC

By Erin Hoffman. What makes a great leader? During my time as a consultant, I’ve seen patterns among my hundreds of management trainees that leads me to understand that the answer to this question can be boiled down into seven key attributes: Vision. Expectations. Communication. Accountability. Development. Innovation. Balance. When a leader understands how to fully capitalize on these key attributes, they will build trust and confidence within their team.

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CGS Positioned as a Major Contender and Star Performer in Everest Group's Learning Services PEAK Matrix 2021

CGS

07/27/2021. New York, NY – July 29, 2021 – CGS, a global provider of business applications, enterprise learning and outsourcing services, has been recognized as a Major Contender and Star Performer by Everest Group, a leading research and consulting firm, in the report, Learning Services PEAK Matrix® 2021. The 2021 PEAK Matrix® report analyzed the capabilities of 21 providers and identified 14 service providers as the “2021 Major Contenders” based on the assessment of market impact and vision &a

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Microsoft Co-selling: What You Need to Know

Tackle.io

During Tackle’s Cloud Marketplace Office Hours , we were joined by special guests from Microsoft’s Co-Sell and Azure Marketplace teams to gather insight and intel into Microsoft’s IP Co-sell program. Here are the highlights: What is Co-Selling? Co-selling with any Cloud Provider is a collaborative relationship between that CSP and the partners within its partner ecosystem.

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The Everest Group Learning Services PEAK Matrix 2021

CGS

CGS Positioned as a Major Contender and Star Performer in Everest Group's Learning Services PEAK Matrix ® 2021. "CGS solutions, especially those across immersive learning, have become even more relevant for clients in the current virtual environment, and CGS continues to innovate its solutions to enable enhanced scalability and user experience." —Everest Group.

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Back to Basics – Step 8: Creating Deal Value Post-Close

BTD Consulting

Back to Basics – Demystifying Integration Design, Planning & Execution M&A integration: Challenging to deliver, yet not complicated to understand. Success comes down to a few basics. Often missed or mis-applied, they are easy to spot in hindsight. To succeed, you must keep them in sight throughout the tumult of the deal. Over 20 years, on over 100 engagements, Beyond the Deal has fine-tuned its approach to integration design, planning and execution.

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portfolio 2.0: automated alerts und a better overview

Stackfield Blog

… read more.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Southeastern Meats President- Marino Papazoglou

Borgman Capital

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56 Strategic Objective Examples for Your Company to Copy

ClearPoint Strategy

Strategic objectives are statements that indicate what is critical or important in your organizational strategy. In other words, they’re goals you’re trying to achieve in a certain period of time—typically 3-5 years. Your objectives link out to your measures and initiatives.

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Channel Chats Episode 4: Channel Technology and the Partner Experience

PLM Alliances

In our fourth installment of Channel Chats, CMO Richard Flynn welcomes channel sales expert Raegan Wilson , who is a new Managing Director at The Spur Group. Raegan has 20 years of channel experience working with clients like Thomson Reuters, Logitech, Palo Alto Networks, Xerox, ADP, and Fortinet. She specializes in channel automation and partner experience optimization.

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The Key to Onboarding a New COO

COO Alliance

It’s well known that recruiting and hiring the perfect COO for your company is no easy task. It takes hard work, research, planning, and lots of time. But once all of that is done, once you’ve interviewed, sent out an offer, and hired the perfect person for the job, then what? “Chief Operating Officers can make a world of difference – if their onboarding sets them up for success.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Channel Chats Episode 4: Channel Technology and the Partner Experience

PLM Alliances

In our fourth installment of Channel Chats, CMO Richard Flynn welcomes channel sales expert Raegan Wilson , who is a new Managing Director at Spur Reply (formerly 'The Spur Group'). Raegan has 20 years of channel experience working with clients like Thomson Reuters, Logitech, Palo Alto Networks, Xerox, ADP, and Fortinet. She specializes in channel automation and partner experience optimization.

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The Key to Onboarding a New COO

COO Alliance

It’s well known that recruiting and hiring the perfect COO for your company is no easy task. It takes hard work, research, planning, and lots of time. But once all of that is done, once you’ve interviewed, sent out an offer, and hired the perfect person for the job, then what? “Chief Operating Officers can make a world of difference – if their onboarding sets them up for success.

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