27 min
The future of partnership marketing with Cristy Ebert Garcia, CMO of Impact.com CX Confessions: The Customer Experience Show
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- Marketing
In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Cristy Ebert Garcia, CMO at Impact.com. Cristy shares more about her plans to contribute as the new CMO at Impact.com, and which areas she’s hoping to tackle first. Listeners will hear Cristy’s perspective on partnership marketing, including the importance of finding the right partners and why leaders should be viewing partners as an extension of the company, rather than a transactional relationship. .
Join us as we discuss:
The future of partnership marketingAnalyzing customer dataAdapting to your audience’s changing appetites Tough lessons about the customer journeyMaking a big impact on your audience
Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.
This episode of CX Confessions was produced by Quill.
In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Cristy Ebert Garcia, CMO at Impact.com. Cristy shares more about her plans to contribute as the new CMO at Impact.com, and which areas she’s hoping to tackle first. Listeners will hear Cristy’s perspective on partnership marketing, including the importance of finding the right partners and why leaders should be viewing partners as an extension of the company, rather than a transactional relationship. .
Join us as we discuss:
The future of partnership marketingAnalyzing customer dataAdapting to your audience’s changing appetites Tough lessons about the customer journeyMaking a big impact on your audience
Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.
This episode of CX Confessions was produced by Quill.
27 min