Be Partner Ready

DECEMBER 7, 2020

You’d be hard pressed to find a more passionate advocate for Corporate Social Responsibility (CSR) than Indeya Passfield, a savvy digital marketer. Working for Fourth Wave Wines - an innovative company which combines modern brands with high-quality contemporary winemaking – Passfield says it’s also a commitment to CSR which motivates her and her colleagues.

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Collaboration 130

Stellar Partnerships

DECEMBER 7, 2020

2020 has been a year when nothing was in the right order. Carefully laid plans in January were out of date by March and ancient history by May. Being agile and adaptive were strengths this year. But in the rush to adapt and push normal processes aside, we’ve seen some less than effective prospecting for corporate partners. The “aim, fire, ready” approach has seen some non-profits put their need to fill urgent income gaps ahead of proper strategic thinking about the right corporate prospects.

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Retail Corporate partnerships 130

INSEAD Knowledge

DECEMBER 7, 2020

When the personality you show the world doesn’t match your true self, it can sap the energy you would otherwise need to deal with technostress.

Energy 133

Energy 133

Impact

DECEMBER 7, 2020

After a year that has seen ups and downs like no other in history, no one knew exactly what to expect from Black Friday/Cyber Monday (BF/CM) this year. Impact has been tracking partnership benchmarks since the beginning of the pandemic, and it’s provided insights into changing consumer behavior. So what happened during Cyber Week this year? Impact’s data scientists took a look at key metrics during 2019 and 2020’s BF/CM shopping period to find out.

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Retail 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

INSEAD Knowledge

DECEMBER 7, 2020

Unfounded rumours can be spread far and wide by anyone who knows their way around social media. We can’t stamp it out but we can – and should – fight fire with fire.

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