Mon.Oct 31, 2022

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4 risks that derail corporate partnerships

Stellar Partnerships

Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going to be the big winner, we can fail to see the real costs and consequences. In the UK a restaurant chain offered to sponsor a local soccer team for under 10-year old boys. The sponsorship provided much needed funds for equipment, kit and training.

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Navigating the New World of Work

INSEAD Knowledge

With Covid-19 slowly easing, fully remote work will likely soon become a thing of the past. As we bid farewell to pandemic-era norms, questions about what the future of work will look like have been dominating discussions on the topic for much of the past year. Will a looming recession force employees to accept going back to the office full-time? Does working from home help or harm individual and organisational productivity?

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Frost & Sullivan Partners with the World’s First Hybrid Hotel to Enable Clients Innovate to Net-Zero

Frost & Sullivan

Image: Hiroshi Yamamura, Country Head, Frost & Sullivan Japan delivering the closing address at Sustainable Innovations: Connecting the Dots to a Net-Zero Future. TOKYO – October 31, 2022 – Global market research and advisory consulting company Frost & Sullivan launched “Sustainable Innovations: Connecting the Dots to a Net-Zero Future” on October 26, 2022, at Kawasaki King Skyfront Tokyu REI Hotel.

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Compliance for Engineers - Part 2

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] We’ve talked about what you are doing wrong when it comes to compliance and why you should care, so now it’s time to talk about how an MSP can benefit from this important piece of the engineering puzzle. People process technology. Getting all the right people in place can be a struggle, but partnering with compliance experts will help to bring forward the compliance regulations that your clients need.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Reduce Customer Churn

Market Source Inc

It costs 5-25 times more to acquire a new customer than to keep one. When economic uncertainty makes acquiring new customers a challenge, minimizing customer churn makes sense. These strategies can help. The post How to Reduce Customer Churn appeared first on MarketSource.

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Employee Spotlight: Rusty Mason

Market Source Inc

Rusty Mason augments his work with MarketSource through a commitment to his beloved Grandview High School in Grandview, Missouri, where he is a fundraiser for the Grandview Education Foundation scholarship. The post Employee Spotlight: Rusty Mason appeared first on MarketSource.

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After-sales Service Helps Boost Customer Loyalty for Automotive Dealerships

Frost & Sullivan

SAN ANTONIO. – Oct. 31, 2022 – After-sales service in the fiercely competitive automotive marketplace is renowned for fickle customer loyalty. Typically, the relationship between a dealer and the customer is transactional and temporary, even the slightest mistake can result in a dealer losing a seemingly loyal customer and potential recurring revenue.

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encryption – from ssl/tls to https to end-to-end

Stackfield Blog

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Global Maritime SATCOM Services Growth to be Boosted by Smart Shipping

Frost & Sullivan

San Antonio –Oct. 31, 2022–Customers’ and crew members’ rising demand for broadband connectivity drives many segments of the maritime industry to adopt SATCOM services, according to Frost & Sullivan’s recent analysis, Growth Opportunities in Global Maritime Satellite Communication (SATCOM) Services. Vessel and ship digitalization, automation, and smart shipping trends further fuel the need for increased connectivity at sea.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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secure passwords: these are the rules you should follow

Stackfield Blog

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Saudi Arabia Looks to Fuel its Carbon Neutral Future with Help from an American Luxury Electric Vehicle Automaker

Frost & Sullivan

Saudi Arabia does not quite come first to mind when talking about electric vehicles (EVs). However, the announcement in April earlier this year that US luxury EV manufacturer, the Lucid Group, will be delivering 100,000 EVs over a ten-year period as part of a deal struck with the Government of Saudi Arabia underscores the country’s commitment to transitioning to more environmentally friendly, zero-emissions transport.

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caught in the web: the dangers of social media

Stackfield Blog

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How the right content creator marketplace can supercharge your campaigns

Impact

In 2020, Dunkin’ Donuts partnered with Charli D’Amelio , a competitive dancer turned TikTok celebrity with over 140 million followers. Dunkin’ noticed Charli’s affinity for their coffee. So together, they created a limited-edition drink affectionately dubbed “The Charli” and made it available in all Dunkin’ stores nationwide. Though influencer marketing campaigns aren’t new, the pandemic put these creators in the limelight.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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how to reduce the risk of phishing attacks

Stackfield Blog

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Why Partner Experience Should Be Part Of Your Customer Experience Equation

Phoenix Consulting Group

As Published in Forbes.com. Great customer experience (CX) fuels revenue growth. This statement sounds like common sense—plain, simple and supported by many studies over the years. However, it takes on new meaning in today’s world as analysts, sales leaders and executives alike agree the customer journey has forever changed. CX is the crucial element that enables brands to survive disruption.

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social engineering – the human as a security gap

Stackfield Blog

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clean desk policy – how to keep your workspace safe

Stackfield Blog

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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working with external parties – what to consider when sharing files

Stackfield Blog

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the dangers of public wi-fi: how to browse safely in public places

Stackfield Blog

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protecting information on the go

Stackfield Blog

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what to do if you lose your mobile phone or laptop

Stackfield Blog

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.