Five ways to secure meetings with top prospects
Remarkable Partnerships
MAY 25, 2022
The sales team for BMW are measured on one key metric. Can you guess what it is? It’d be understandable if you thought it might be the number of sales they make, but you’d be mistaken. They are actually measured on the number of test drives they secure. The idea is that the cars are so good, that once you are behind the wheel, they should sell themselves.
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