Tue.Nov 01, 2022

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Top Podcast Advertising Agencies, Companies & Services

Jake Jorgovan

When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it. But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang.

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12 open innovation best practices for the year to come

Hype

Did you know that not that long ago, drones were one of the bestselling Christmas presents ?

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Customer Success: The First Stop in Your Ecosystem Strategy

Market Source Inc

If you’re looking at an ecosystem strategy, customer success, with its holistic, proactive, ingrained approach to delighting and retaining your customers, should surely be a priority part of it. The post Customer Success: The First Stop in Your Ecosystem Strategy appeared first on MarketSource.

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5 big insights from IFC 2022 

Remarkable Partnerships

International Fundraising Congress (IFC) is epic. It took place in The Netherlands in October and 700 people attended in person and 500 online. We had the privilege of speaking this year and as we walked through the doors of the conference centre, we could tell this was going to be a powerful week. So here are our five big insights from IFC 2022. Location helps transformation.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to use a partnership management platform to build strong relationships with your SaaS partners

Impact

Software marketplace AppSumo tapped into affiliate tracking software to manage their referral partner relationships and payouts. But that platform couldn’t keep up with the complexity and growth of the company’s program. . The team decided to switch to impact.com to manage affiliate partnerships. They soon achieved an incredible 255 percent year-over-year (YoY) revenue growth.

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The Four Leading Causes of Customer Churn

Market Source Inc

It costs 5-25 times more to acquire a new customer than to keep one. When economic uncertainty makes acquiring new customers a challenge, minimizing customer churn makes sense. These strategies can help. The post The Four Leading Causes of Customer Churn appeared first on MarketSource.

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