Add to cart: 10 consumer behavior insights to help you thrive this Cyber Week
Impact
OCTOBER 21, 2022
Rising inflation and economic uncertainty have left brands wondering what to expect from Black Friday/Cyber Monday shoppers this year. While 2021 holiday sales grew over 14 percent and reached $886.7 billion , the current inflation rate means today’s dollar doesn’t go quite as far as it did just one year ago. The impact.com Black Friday Consumer Research Report uncovers consumer behavior predicted to influence the buying decision during the 2022 Black Friday shopping season.
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