How Storytelling Makes You a Better Leader
INSEAD Knowledge
JANUARY 30, 2023
A CEO stands before a room of jaded employees, presenting an endless series of PowerPoint slides packed with information. The energy drains from the room as everyone struggles to digest all the details and keep their eyes open. When itβs finally over, all agree the meeting was a complete waste of time. Does this scene seem all-too familiar? While executives often lack the ability to tell good stories that fully engage their employees, smart leaders know that stories are a secret weapon β the mo
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