Driving partner engagement is one of the key challenges vendors face when dealing with their partner ecosystem. Partner engagement is a critical element for the success of the channel sales model. This SiriusDecisions research brief talks about the 3 things that vendors can do to drive partner engagement. They are:
- Helping channel partners clearly see the returns on their investment in the vendor-partner relationship and the vendor’s brand
- Making it easier for channel partners to market and sell vendor’s products and to leverage their brand
- Providing channel partners with a guided sales approach
Please download the research brief to learn more.
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