Sun.May 22, 2022

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When is it time to transform?

Peter Simoons

The caterpillar knows exactly when it is the right moment to spin itself into a cocoon and start the transformation into a butterfly. However, for us, the moment to transform is not always as obvious. Missed Transformations. Kodak (who invented digital photography in the early 1970s) failed to benefit from their own invention and filed for bankruptcy in 2012.

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The great customer resignation

Stellar Partnerships

This weekend’s election shows that results don’t always meet expectations. Life has a way of delivering unexpected or disappointing outcomes. Think about giant Freddos that aren’t really that big after all, the miracle grapefruit diet that didn’t work or Bridgerton season 2 without the raunchy bits. Edelman research shows that customers are expecting businesses to step up and take the lead on important societal issues.

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