TRG Blog
APRIL 27, 2021
If your business decided to embark on the ERP journey, you might come across a plethora of ERP solutions and vendors , all of whom seem to be a good fit for your business. But do they? Well, at least one of them is, but the comparison process can be daunting.
Mindmatrix
APRIL 27, 2021
Questions that start with the “five Ws and one H” (who, what, where, when, why, and how) constitute a reliable method for getting the complete story on a topic. This set of questions are also a useful guide for developing a marketing enablement plan – a key deliverable when establishing a formalized marketing enablement program. In this blog, we offer a SiriusDecisions Research Brief that define the six components of a marketing enablement plan and explain how to create a roadmap for successful
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CenterPoint Group
APRIL 27, 2021
Complete Clean Pledge. Expanding our rigorous cleaning protocols, Enterprise has teamed up with Clorox® one of the most trusted brands for powerful cleaning.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hype
APRIL 27, 2021
This is the fifth blog post in HYPE’s series on the most often-asked questions about strategic foresight. While the fourth post provided insights on where and how to identify industry trends , this post offers a step-by-step process for scenario planning to prep your organization for the future. Strategic Foresight
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ITA Group
APRIL 27, 2021
Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. Do you have data? You undoubtedly do. And I’d bet others in your organization do, too. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . While your organization likely has analysts looking at some data, can you definitively say they’re looking at all of it through your event lens?
Crossbeam Blog
APRIL 27, 2021
When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes, workflows, and tools that allow you to move faster and cover as much ground as possible with your partners.
Tackle.io
APRIL 27, 2021
About This Playbook: Guidance for Growth In this playbook, you’ll find key strategies for each step of your Cloud Marketplace journey, from getting started to scaling and operationalizing—complete with expert advice from leaders in the field at companies like CloudZero, HashiCorp, CrowdStrike, and more. The mass migration continues: More software sellers are leveraging Cloud Marketplaces as a critical leg of their go-to-market strategy, and they are seeing results such as: Larger deals Acce
PLM Alliances
APRIL 27, 2021
"I think it's also really important to not get sucked in to doing things the standard way that they've been done in the industry. If you're occupying a niche in a contested market where the incumbents are competing together and you have this area you've carved out — it's really tempting to ask people in that space and do things exactly the way they've done them.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Tackle.io
APRIL 27, 2021
[link] Sanjay Mehta: Welcome, everybody. Lots of you joining the webinar, so thanks for tuning in today. We’re going to give everybody another 35 or 60 seconds to join in and then we’ll get started. And until then, we were rambling about local rodents in our various cities. Don’t let me interrupt, though, guys. Michael, Eric, it was just getting interesting.
Frost & Sullivan
APRIL 27, 2021
Based on its recent analysis of the Latin American (LATAM) bikesharing technology market, Frost & Sullivan recognizes PBSC Urban Solutions (PBSC) with the 2021 Latin American Market Leadership Award. The company is the top supplier of bikesharing technology in the LATAM market, with more than 20,000 devices operational across the region’s eleven top cities.
The 2112 Group
APRIL 27, 2021
Vendors say the value distribution brings to the go-to-market equation is waning, but the reality is far more nuanced. By Larry Walsh. During a recent Channel Focus conference, a poll of attendees – largely channel chiefs and other professionals – revealed a perception that distribution is becoming less effective in contributing to vendors’ channel strategies and go-to-market operations.
Frost & Sullivan
APRIL 27, 2021
Based on its recent analysis of the global market for hardware-in-the-loop (HIL) test solutions in the automotive sector, Frost & Sullivan recognizes Konrad Technologies with the 2021 Global Product Leadership Award. Konrad Technologies’ solution is the first in the market to test combinations of sensors cost effectively with the electronic control unit (ECU) in the hardware test loop.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Aepiphanni
APRIL 27, 2021
The evolution of digital marketing has many theories, but most agree it began after search engines were created back in the early 1990s. Since then, the marketplace has realized the necessity of having an online presence to gain the attention of their customers among the “noise” of other competitors. Now that we’ve entered the second quarter of 2021, after a world-wide shutdown last year, digital marketing has become even more essential.
The 2112 Group
APRIL 27, 2021
Channelnomics’ Larry Walsh responds to the perception that distribution is declining in value to vendors’ go-to-market equation and channel programs. A recent poll found that channel chiefs see distribution’s contribution to channels declining as the market shifts to service-based models and cloud delivery mechanisms. This perception is nothing new.
Channel Insider
APRIL 27, 2021
IT vendors and channel partners alike are betting heavily that upgrades to data centers will begin in earnest in the second half of this year as IT personnel return to work in these facilities. While data center upgrades were not completely suspended, most of the IT focus among end customers in the last year has been on either deploying new workloads to the cloud or migrating existing ones from data centers to the cloud.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Channel Insider
APRIL 27, 2021
With employees returning to offices, channel partners are betting on strong on-premises tech sales later this year.
Collaborative Leadership Team
APRIL 27, 2021
Borgman Capital
APRIL 27, 2021
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Frost & Sullivan
APRIL 27, 2021
Amid challenges galore, collaboration will be key to realizing a single, integrated platform for efficient control over transportation systems. Welcome to our personal Hunger Games…the battle for space on metros and buses, for a parking spot, through road traffic that looks more congested than a pub on Friday evening. This everyday dystopia is only going to get worse as exploding populations and surging demand for mobility outstrip the overburdened transport networks of our cities.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
CGS
APRIL 27, 2021
Immersive technology like Augmented Reality is rapidly changing the way organizations approach employee training. From onboarding new hires to upskilling existing employees to providing opportunities for remote, risk-free L&D, AR is proven to accelerate training when compared to traditional methods like lectures, textbooks or videos. It’s faster, cheaper, more effective and more easily accessible.
Frost & Sullivan
APRIL 27, 2021
Based on its recent analysis of the global municipal water and wastewater enterprise asset management (EAM) market, Frost & Sullivan has awarded its 2021 Global Competitive Strategy Leadership Award to OSIsoft, now part of AVEVA. The award recognizes the value of the PI System, an integrated suite of data management software products for essential industries, in helping water and wastewater utilities achieve more resilient, efficient, and sustainable operations.
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