CoSell
MAY 6, 2021
In our fast-changing digital sales world, we are seeing signs of radical change, similar to Global Climate Change. You could call it, “Global Sales Change.” All the things we’ve been so reliant on are changing. Phone calls. Emails. Linked In. All these are rapidly shrinking in usage—a little like the changes to the climate. If you’ve been seeing the signs on the wall, I bet you know that it’s time to take action.
Partnership on AI
MAY 6, 2021
The post Managing the Risks of AI Research: Six Recommendations for Responsible Publication appeared first on The Partnership on AI.
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Chaneltivity
MAY 6, 2021
Partner engagement is a term used to describe the level of attention and interaction a partner has with your organization. Engagement comes in many forms and could include partner training, Partner Relationship Management (PRM) interactions, internal meetings, partners selling and marketing your products or services, and partners interacting with your industry in general.
Mindmatrix
MAY 6, 2021
When suppliers attempt to satisfy their channel partners’ content needs by blindly recycling content originally meant for direct sales, they typically experience lackluster content usage. As a result, messaging fails, resulting in underperforming recruitment, onboarding, and demand creation programs. In our blog this week, we share a SiriusDecisions research brief that shares insights into how and when to deliver content in order to drive channel marketing effectiveness.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Frost & Sullivan
MAY 6, 2021
Superabsorbent polymer suppliers should focus on premiumization and product differentiation for growth opportunities, says Frost & Sullivan. Santa Clara, Calif. –May 6, 2021–Frost & Sullivan’s recent analysis , Evolving Demographic Trends Powering the Global Superabsorbent Polymer Market , finds that the surge in demand for disposable absorbent hygiene products—especially diapers and feminine hygiene and adult incontinence products—is boosting the superabsorbent polymer market globally.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ITA Group
MAY 6, 2021
Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. It’s sometimes executed through the use of Through Channel Marketing Automation (TCMA) technology and services, as well as channel marketers or agencies.
COO Alliance
MAY 6, 2021
What’s the greatest COO interview question? Is it “What are your strengths?” or “What are your weaknesses?” Maybe it’s “What can you do for this company?”. Well, actually, it’s none of those. The greatest COO interview question is much more interesting than those. It’s a question that can be used to glean insight into the candidate’s personality, values, tastes, background, decision-making ability, and so much more.
Tackle.io
MAY 6, 2021
Taking the first step can be the hardest part of a journey. That’s often true when selling on Cloud Marketplaces. Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after.
Aepiphanni
MAY 6, 2021
Sales can be a tricky thing and there’s a lot to consider. From networking and getting leads to implementing systems that will get you closer to your prospects to taking data in consideration as you transform your company into a more profitable one. Learn more in this 14th episode of Off the Cuff! In this episode: The zigzag road towards successful networking.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Channel Incentive Best Practices
MAY 6, 2021
The channel has witnessed an influx of new partner types alongside new business models in recent times. These changes have meant that vendors must adapt how they engage with their partners in order to thrive. One of the most important changes for a vendor to consider is how to best incentivize channel partners in this new world. The world of Software as a Service (SaaS) and monthly recurring revenue (MRR) models.
Channel Insider
MAY 6, 2021
Keeping your endpoints safe and running with a fast, effective cloud-based RMM solution.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
ClearPoint Strategy
MAY 6, 2021
It’s an age-old business dilemma: You want to grow your business, but aren’t sure where or how to allocate resources to make it happen. Sound familiar? If so, you may need to conduct a gap analysis. What is a gap analysis? A gap analysis is an examination and assessment of your current performance for the purpose of identifying the differences between your current state of business and where you’d like to be.
Channel Insider
MAY 6, 2021
The data storage and management vendor repositions for a channel shift to services and a spending rebound. NetApp has updated its Unified Partner Program to offer rewards to partners that consume its platform or influence the sales process. The data storage and management company is also aligning the incentives it provides partners that resell its platforms with strategic initiatives, such as the FlexPod hyperconverged infrastructure (HCI) platform and the various cloud services NetApp now off
CGS
MAY 6, 2021
Augmented Reality (AR) is changing the paradigm for how companies offer remote support to their customers. By leveraging cutting-edge AR technology, help desks are more efficient, and customer service representatives are more effective. It all comes down to better outcomes. Customers see faster resolution times, spend less time on the phone and are happier overall.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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