EGA

MARCH 5, 2023

In the fall of 2019, Kristian Sarastuen found himself in an unexpected and challenging situation. One of Norway’s most experienced strategic communications advisors with the Oslo office of Burson-Marsteller, a leading worldwide public relations and communications firm, Sarastuen was suddenly and improbably tapped to take on the CEO role. Now known as Burson Cohn & Wolf (BCW), the firm had undergone a reorganization, and with it, heavy financial losses a high rate of turnover and declin

Co-Alliance 130

Co-Alliance Growth alliance Credit Collaboration 130

Stellar Partnerships

MARCH 5, 2023

Every year around International Women’s Day I hear the same question: what about the men? Why isn’t there an international day for men? Spoiler alert, it’s on 19 th November. Maybe the reason there’s such a low profile is that every day is men’s day. Plus, they’re probably relying on the women to organise it. It got me thinking about IWD and what it would look like if men were the ones fighting for equality.

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INSEAD Knowledge

MARCH 5, 2023

Sami, a manager in a multinational company, had to make a difficult decision concerning an underperforming direct report. To complicate the situation further, the subordinate in question was a contender for Sami’s job and friendly with Sami’s current boss. Sami’s boss had seemingly left all decisions to him, telling Sami: “You’re the boss, you make the decision that’s right.

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