PartnerTap
OCTOBER 26, 2020
Before starting to chase a prospective account, sales reps try to collect as much account information as possible. The collected data helps them have a clearer picture of the prospect’s organization, who the decision-makers are, who has the most influence on them, their motives, their most important problems, their goals, and any budget that’s available.
Stellar Partnerships
OCTOBER 26, 2020
Not every relationship goes to plan. You start with high hopes and enthusiasm but not every frog turns into a handsome prince. Sometimes they just stay warty and you’re left with a faint taste of pond weed in the mouth. In the current environment it’s tempting to stay with corporate partners when they’re no longer a great fit for you. Yes, it’s easier to nurture an existing partner than win a new one.
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INSEAD Knowledge
OCTOBER 26, 2020
When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
Market Source Inc
OCTOBER 26, 2020
The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently. The post More Than Digital: How Consumer Lives Have Changed Post-COVID-19 appeared first on MarketSource.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
INSEAD Knowledge
OCTOBER 26, 2020
The Valley’s most valuable product is the contrarian thinking that fuels its innovation culture.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Market Source Inc
OCTOBER 26, 2020
The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently. The post More Than Digital: How Consumer Lives Have Changed Post-COVID-19 appeared first on MarketSource.
The 2112 Group
OCTOBER 26, 2020
Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth. By Larry Walsh. An interesting topic popped up in a side conversation at last week’s Acronis Global Cyber Summit, the virtual installment of the vendor’s second customer and partner event. During the speakers’ lounge portion, of which I was a participant, we started talking about vendor expectations of partners to deliver high-quality and -value experiences to customers.
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