Thu.Sep 30, 2021

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4 Steps to Get Free Public Relations

COO Alliance

When it comes to public relations, it can seem difficult to think of what stories and messages to get out there. What you must know is that it shouldn’t be that hard. If you’re doing good work, you’ll naturally have good stories to share. Getting them out there is where it becomes a little difficult. One of the best ways to get your company’s stories out – and to build excellent exposure for your company – is to get the media to cover your business for free.

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Marketing Automation: Utopia or Dystopia?

INSEAD Knowledge

Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of consumers.

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Key Business Snapshot: Colombia

Powerlinx

With an estimated GDP of over $325bn, Colombia is currently the fourth largest economy in Latin America. Although it is still a commodity-based exporter, over the last decade, deliberate government efforts to shift from an oil exporter only, along with other commodities, to a more diverse scope of products/services. According to Bloomberg Linea, efforts are paying off, as an increase in the share of non-traditional exports is becoming a reality, and numbers are showing a sustained growth in non-

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What Can They Be Paid? Advising Charitable Organizations on Executive Compensation

Pearlman + Pearlman

Compensation for executives of tax-exempt charitable organizations is subject to strict rules and limitations under federal and state law. I note the key considerations in advising charitable organizations and their boards. Total compensation must be reasonable under federal law such that the organization complies with the private inurement doctrine. .

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Steps to Get Free Public Relations

COO Alliance

When it comes to public relations, it can seem difficult to think of what stories and messages to get out there. What you must know is that it shouldn’t be that hard. If you’re doing good work, you’ll naturally have good stories to share. Getting them out there is where it becomes a little difficult. One of the best ways to get your company’s stories out – and to build excellent exposure for your company – is to get the media to cover your business for free.

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This "Scrum" Thing Is A Waste Of Time.

Collaborative Leadership Team

This Scrum Thing is a Waste of Time Have you ever purchased a diet book or exercise program that promises good things such as getting in shape, losing weight or making your clothes fit better? “Yes, I want all of those things!” you tell yourself and make your purchase. A few weeks into it you complain to co-workers, to family, to friends “This diet is a waste of time.

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MarketSource Employee Spotlight: Jen Kazarian

Market Source Inc

Jen Kazarian heeded her father’s advice to dream big and it shows. She’s lived in three countries, learned several languages, earned a master’s degree, became a MarketSource district manager, and motivates her team to be honest and respectful. Read her story. The post MarketSource Employee Spotlight: Jen Kazarian appeared first on MarketSource.

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Automation Leads to Gains for Testing Laboratories in an Era of Remote Operations

Frost & Sullivan

New data-enhanced instrumentation technologies will improve the accuracy of the results, in line with stringent regulatory requirements, finds Frost & Sullivan. SAN ANTONIO –September 30, 2021 – A range of trends, including rapid population and economic growth, globalization, and urbanization, is driving the demand for food and other goods and services.

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Manager, IR Corporate Communications

LaVoie Health Science Blog

Position Summary. Collaborates with and supports the IR team in developing and executing the IR strategy for clients, operating plans, budget, and the global IR program. The primary operating objective of the IR program is to educate and update investors and analysts about the company to achieve a fair relative stock price. The program must accurately represent and reflect the company.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Fraud Prevention Strategies are Imperative Amid Rising eCommerce Transactions

Frost & Sullivan

Online merchants to create fraud prevention strategies in-house or partner with cybersecurity solutions providers, notes Frost & Sullivan. SAN ANTONIO – Sept. 30, 2021 – Online spending is rising, with over 2 billion people buying products or services online. Frost & Sullivan found that eCommerce in the United States (US) is projected to reach $700 billion by 2023.

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Director, AVP, Media Relations & Social Media

LaVoie Health Science Blog

POSITION: Director, Assistant Vice President, Media Relations & Social Media. LOCATION: Boston. AGENCY: LaVoieHealthScience, www.lavoiehealthscience.com. REPORTS TO: Senior Vice President or President. JOB DESCRIPTION. The Director, AVP, Media Relations & Social Media manages multiple accounts for the public relations practice and is a role model for staff.

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How Partnership Automation Differs from Partner Marketing

Impact

Originally published on ClickZ. The partnership economy is booming as more companies grasp the opportunity to grow their revenue while rising above the noise of traditional sales and marketing.

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