Tue.Oct 12, 2021

Moving from Voice to Power

Board Source

“The recognition that organizational power and voice must be authorized by those impacted by the organization’s work.”. These words come from BoardSource’s new way of framing the role of nonprofit governing boards.

Introducing Red Hat Marketplace for Tackle

Tackle.io

Here at Tackle, our mission has always been to help our ISV customers meet their buyers where they want to buy.

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Increasing Demand for Premium Dietary Options Fueling the Global Pet Food Ingredients Market

Frost & Sullivan

Growing consciousness of pet health and wellness pushes the growth of functional and specialized ingredients. SAN ANTONIO – Oct.

Cold Stress: Top Questions Answered

CenterPoint Group

Get answers to the top questions about how to protect your employees against the dangers of cold stress when the temperature drops, including warm-up schedules and survival strategies. Q : What is cold stress?

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Cisco Lauded by Frost & Sullivan for Supporting Industrial IoT Deployments with Its Leading Portfolio of Secure and Scalable Solutions

Frost & Sullivan

SANTA CLARA, Calif. October 12, 2021 — Based on its recent analysis of the global Industrial Internet of Things (IIoT) market, Frost & Sullivan recognizes Cisco Systems with the 2020 Global Enabling Technology Leadership Award.

More Trending

An on-demand revolution in customer-experience operations?

McKinsey & Company

Whether relying mainly on in-house or external talent, gig-style staffing models—when managed carefully—could give customer care the horsepower and flexibility it needs for today’s increasingly volatile markets. Insights on Operations Operations

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Thinkers50 Curated LinkedIn Live Session with Dorie Clark

Thinkers 50

Self-reinvention: Dorie Clark is the champion of personal branding, and the importance of creating an authentic, personal narrative. Her books include Entrepreneurial You: Monetize Your Expertise; and Stand Out.

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Exploring cultivated meat

McKinsey & Company

Only recently it was a futuristic dream—but today, cultivated meat is a product consumers are just beginning to taste. The next step is scaling a global industry. Agriculture Insights Agriculture Packaged Foods Food and Agriculture

88

Why Event Visioning Is So Important, & How to Do It

ITA Group

Why Event Visioning Is So Important, & How to Do It. As the events industry makes a comeback, attendees are expecting more from their live event experiences. The big question on every event professional’s mind: how should events look going forward?

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Five technology building blocks to power customer-centric, data-driven growth

McKinsey & Company

Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations focus on to deliver customer-centric growth?

Hey HubSpot users, want more growth? Try the new impact.com + HubSpot integration

Impact

HubSpot customers can explore even more opportunities for growth thanks to a new integration with impact.com’s partnership management platform.

Next in loyalty: Eight levers to turn customers into fans

McKinsey & Company

How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment. Marketing & Sales Insights Consumer insights Customer experience & loyalty Customer lifecycle management & CRM

84

Top partnership and affiliate marketing trends in Southeast Asia

Impact

The word’s been out for a while now that affiliate marketing is (essentially) dead. But what about in Southeast Asia, where affiliate marketing never really took off in the first place? All signs point to an even more rapid and profound shift away from the traditional affiliate marketing model.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Digital health ecosystems: Voices of key healthcare leaders

McKinsey & Company

COVID-19 has made it more pressing than ever to integrate online and offline offerings and to establish integrated health ecosystems. We asked key healthcare leaders about their views to make this change happen. Insights on Healthcare Systems & Services Health care services Health care providers Digital

How to Hire a Rockstar SDR in Crazy Times

Market Source Inc

Sales recruiters are facing a crazy hiring market. In such a competitive hiring climate, it’s critical for B2B sales organizations to know how to sidestep the labor shortage and pinpoint a Rockstar SDR. The post How to Hire a Rockstar SDR in Crazy Times appeared first on MarketSource

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Scaling AI like a tech native: The CEO’s role

McKinsey & Company

Embedding AI across an enterprise to tap its full business value requires shifting from bespoke builds to an industrialized AI factory. MLOps can help, but the CEO must facilitate it. Analytics Insights Artificial Intelligence Digital strategy and organization IT management & strategy Process automation

68

Five Fifty: The invisible edge

McKinsey & Company

Fast-growing companies spend 2.6 times more than slower ones on intangible assets like brand, skills, and knowledge. Are you investing enough in the assets you can’t see? Digital Insights Digital

62

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Cloud-migration opportunity: Business value grows, but missteps abound

McKinsey & Company

Companies aim to embrace the cloud more fully, but many are already failing to reap the sizable rewards. Outperformers have shown what it takes to overcome the costly hurdles. Our Insights Cloud services

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The McKinsey Crossword: Rapid Return | No. 45

McKinsey & Company

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. The McKinsey Crossword

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