Fri.Dec 11, 2020

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Changing How We Change: A practical guide to leading virtual transformation beyond the crisis

Thinkers 50

Changing How We Change. A practical guide to leading virtual transformation beyond the crisis. by Susie Kennedy. As the world moves beyond this phase of Covid-19 organisations are reimagining their futures, and virtual teams are leading transformation. So, we must adapt how we lead change. Here are some practical lessons to help leaders of change succeed in a virtual world.

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Noshing and napping: Here’s what the Impact team is celebrating (and eating!) around the world in December

Impact

December is a month for looking back, looking forward, and looking inward. At Impact, our colleagues from cultures around the world will be celebrating in a variety of ways. To honor the diversity of our colleagues and to learn more about the various holidays we celebrate, we asked a few of them to share some favorite memories of this time of year and the traditions that come with it.

Insiders

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When Channel Partners Get to Resenting Channel Account Managers

Channel Insider

The channel is now about managed services, not products, and vendors that fail to see that will lose out.

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By investing in the partner experience, Walmart nurtures advocacy: Watch now

Impact

Walmart is America’s iconic one-stop shop for affordable goods ranging from groceries to farm supplies and beyond. But when it came to managing its partnerships, Walmart’s technology wasn’t quite so unified, with two different platforms to handle mobile and desktop transactions. That not only was a hassle for its partners, it also created data pipeline blockages, complicated data attribution, and impeded scalability for the partnership program.

Retail 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr