The Second Universal Challenge Enterprises Face While scaling Revenue-Generating Partnerships (Part 2 of 3)
PartnerTap
DECEMBER 28, 2020
This is the second installment in our three-part series on scaling revenue-generating partnerships. You can find the first article, and the first challenge, in the series here. Universal C hallenge #2: can’t co-sell without the right data, access, insights, and technology. There are many companies that have invested in teams of people to manually account map and connect sales reps with partners on a case-by-case basis.
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