Tue.Jun 15, 2021

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8 Kanban Board Templates for Agile Marketing

Planview Blog

Editor’s Note: For this post on Kanban board templates for Agile marketing, we’re excited to welcome Jim Ewel to the Planview blog. As one of the leading voices on Agile marketing, Jim co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Since 2010, he has helped over 70 organizations adopt Agile to their marketing practice using the approach in his best-selling book, The Six Disciplines of Agile Marketing.

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How COVID-19 Has Changed the ITA Group Employee Experience

ITA Group

How COVID-19 Has Changed the ITA Group Employee Experience. COVID-19 brought new challenges to our team members. In the wake of a global pandemic, ITA Group, like many companies, had to adjust current business strategies and practices to protect the well-being of our team and the company as a whole. I wanted to share a bit more about what we learned about our people during this time, the changes we’re making and why we’d encourage other organizations to explore similar ideas to improve your own

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You Cannot Achieve Your Goals Without a Marketing Engine to Drive Your Indirect Sales

Impartner

More than three-quarters of marketers use some form of marketing automation technology today, according to Social Media Today. When it comes to investing in through channel partner automation (TCMA)—the kind that vendors use to enable channel partners to run effective marketing campaigns on their behalf—the numbers tell a very different story.

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Personalization will be Key to the Post-pandemic Customer Experience Journey

Frost & Sullivan

Frost & Sullivan forecasts enterprises’ use of customer behavior analytics to grow by 20% until 2025. Santa Clara, Calif. – June 15, 2021 – Frost & Sullivan’s recent analysis , Transformative Mega Trends Shaping Post-COVID Consumer Behavior , finds that COVID-19 has brought significant changes in consumer behavior, compelling them to perceive home as a hub for work, wellness, and entertainment, with connectivity as the key enabler.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Relationships That Create Successful Acquisitions

INSEAD Knowledge

A study of start-up acquisitions shows important patterns on both sides lead to a successful integration.

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Thinkers50 Curated LinkedIn Live with Tiffani Bova | The Experience Equation

Thinkers 50

Salesforce’s Tiffani Bova, author of the bestseller Growth IQ , reveals the findings from her latest research and the experience equation. Tiffani Bova is considered one of the pioneers of cloud-based indirect channel programmes, Bova reinvented indirect “go-to-market” tactics in several hardware and services businesses. She is a global influencer in customer experience, digital transformation, business model innovation, and the future of work.

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SensoGuard, Leader in Underground Sensor-based Protection Systems

Frost & Sullivan

SensoGuard’s proven capabilities and cutting-edge products continue to reshape the underground sensor market. The company is currently reimagining and enhancing sensor-based security and defense solutions, grabbing the attention of Frost & Sullivan research teams and industry experts. SensoGuard, an Israeli company founded in 2012, is addressing the demand for advanced defense detection needs, particularly for homeland security agencies and militaries.

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Match Me if You Can: The Powerlinx Platform

Powerlinx

Nearly half of business leaders believe their company is not very good at building successful partnerships. It seems existing methods for sourcing new partnerships are not as effective as business leaders would like them to be. At Powerlinx , we believe there’s a better way to find new partners – and we’re using a combination of “smart” technology and the power of the Internet to build it.

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SensoGuard, Leader in Underground Sensor-based Protection Systems

Frost & Sullivan

SensoGuard’s proven capabilities and cutting-edge products continue to reshape the underground sensor market. The company is currently reimagining and enhancing sensor-based security and defense solutions, grabbing the attention of Frost & Sullivan research teams and industry experts. SensoGuard, an Israeli company founded in 2012, is addressing the demand for advanced defense detection needs, particularly for homeland security agencies and militaries.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Thinkers50 Nominations

Thinkers 50

People often ask us how we select the Thinkers50 Ranking; Distinguished Achievement Awards; Radar List; and Hall of Fame. The four lists have evolved over time, starting with the Ranking, which was first published in 2001. The Distinguished Achievement Awards were added a decade later in 2011, and the Hall of Fame (originally called Thinkers50 Emeritus), and Radar list followed in 2015 and 2016, respectively.

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Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry

Impact

SANTA BARBARA, Calif.–( BUSINESS WIRE )– Impact , the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, creat

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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Crossbeam Blog

Note: this is the latest in our Partnerships 101 series.

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AWS Marketplace Sellers Experience

Tackle.io

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.