THE POWER OF RESEARCH
Be Partner Ready
JULY 16, 2020
My favourite science communicator Carl Sagan once said “somewhere, something incredible is waiting to be known” Market research, a little like marketing & branding, is vital to corporates and brands but its often considered a luxury by non-profit management. Non-profits, like companies, exist to solve a problem. How can you solve a problem if you don’t understand it?
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