Mon.Oct 10, 2022

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Podcast Promotion Strategy: Using Trade Publication Syndication

Jake Jorgovan

The goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for. So, how do you ensure that your podcast reaches the specific buyers your business wants? If you’re looking to get started with B2B podcast promotion, here’s a quick guide.

Finance 130
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Who are open innovation managers and what do they do?

Hype

Typically, innovation managers are researchers, strategists, evangelists, or pioneers who venture on to become change agents, leaders, organizational designers, coaches, and ultimately fill the seats of process owners, decision makers, and project managers.

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Why your Clients Avoid Meetings - Part 1

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] Are you trying to figure out why your clients regularly avoid meeting with you or constantly reschedule just to doze off when the meeting actually occurs? This week, Humanize IT invited fellow PitchIT contestant Geroge Miller to join us in discussing this head-scratching topic. George is with the cloud software company Cloud Readiness and has a 40-year background working with MSPs.

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Ten Key Components of a Nonprofit Fundraising Legal Audit

Pearlman + Pearlman

For most nonprofit organizations, the majority of revenue is generated by donations. Whether these funds are used to pay staff salaries or purchase equipment and supplies needed to run the programs or the back-office, donations are integral to underwriting the critical work required to support the organization’s mission. Any responsible business must stay within the law when conducting revenue-generating activities.

Legal 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building consumer trust: why Indonesian brands should invest beyond programmatic advertising 

Impact

Programmatic advertising allows brands to rely on an algorithm to determine where to spend money best. All a media buyer needs to do is feed the campaign, audience, and key performance indicator (KPI) information to the program, and the algorithm will do the hard work — or so they thought. The issue is ads are no longer creating as many dream outcomes due to privacy concerns and lack of consumer trust.

Retail 52