McKinsey & Company
DECEMBER 2, 2022
The surge in digital consumer interactions is making possible a new era of gathering, analyzing, and responding to individual customer data strategically and with precision.
CenterPoint Group
DECEMBER 2, 2022
A spend analysis is an important piece of a company’s procurement puzzle. It is done with the main goal of understanding your spend better -- who are you buying products and services from? What are those products and services? Is there any overlap in what those suppliers are providing? How much money is being spent and who are we spending it with? We all know Pareto's Principle in tackling our expenditrues. but true Spend Analysis goes much deeper.
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McKinsey & Company
DECEMBER 2, 2022
Eight core principles can help companies in the energy, oil and gas, basic materials, and utilities sectors achieve successful digital transformations.
Channel Insider
DECEMBER 2, 2022
When the vendor–channel partner experience (PX) goes well, both sides benefit through increased sales, higher renewal rates, and a smooth relationship with relatively few glitches or missteps. But when it goes wrong, it can drastically hurt your business. The four most common vendor miscues that can thwart PX include inadequate security, insufficient marketing support, overconfidence in partners’ business skills, and failure to nurture relationships with partners.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
McKinsey & Company
DECEMBER 2, 2022
Many US retailers are reducing prices to clear excess inventory. Smart markdown strategies will make a huge difference to their bottom lines.
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