Thu.Feb 17, 2022

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3 Best Kept Secrets to Creating Long-Term Revenue Streams Within The Channel

Magnetrix

Listen to the podcast with guest speaker: Autum Grimm of PartnerTap. Aired on February 15, 2022. Table of contents: Introduction. What do organizations need to consider if creating long-term revenue through partnerships is their end-goal? Secret #1: Build strong relationships with your channel partners. Secret #2: Have a winning channel strategy. Select partners who are aligned with your channel strategy.

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The Top-Rated Incentive & SPIFF Rewards for Manufacturing Incentive Programs

ITA Group

The Top-Rated Incentive & SPIFF Rewards for Manufacturing Incentive Programs. In the past few years, manufacturing and retail organizations have increased the use of incentive programs to try and keep audiences engaged and loyal. Rebates and cash only go so far to motivate all roles inside your indirect channel and can be increasingly difficult to manage well with inventory, supply chain and suppliers in flux.

Retail 76
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How much do influencers charge per post?

Impact

Influencer marketing costs. In 2020, the global value of influencer marketing was estimated at a whopping $9.7 billion, according to Influencer Marketing Hub. In a 2019 survey by Mediakix , 48 percent of marketers found influencer marketing return on investment (ROI) better than other channels while another 41 percent said the ROI was comparable. Meanwhile, 71 percent of respondents agreed that customer quality increases and traffic from influencer marketing performs better than other sources.

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How CrowdStrike, Nasuni, and Pluralsight Scaled their Cloud Marketplace Strategies

Tackle.io

Victoria Celis, Cloud Marketplace Manager at CrowdStrike ; Lauren Guidry, Director of Global Deal Desk at Pluralsight (formerly A Cloud Guru); and Paul Horn, Director of Microsoft Alliance for Nasuni joined Tackle for a webinar about the opportunities of Marketplace and scaling operations to match Marketplace success. Each of the panelists discussed the benefits (and realities) of joining a Cloud Marketplace, the challenges they faced and the lessons they learned along the way.

Finance 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dentsu Singapore forms alliance with partnership management platform impact.com to boost commerce offering

Impact

Singapore – Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally. The alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale.

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6 recommendations for recruiting influencers at scale

Impact

Influencer marketing can be an incredibly effective and rewarding way for brands to find customers, make sales, increase brand loyalty, and build trust. In fact, 63 percent of customers trust influencers’ thoughts about brands more than they trust the brands themselves. To make influencer marketing work at scale and to maintain mutually beneficial relationships with your influencers, you need to determine how to find and partner with influencers, how to track their success, and how to efficientl

Retail 52
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Thinkers50 Radar 2022: Vanessa Bohns

Thinkers 50

Vanessa Bohns is a social psychologist, professor of organizational behavior at Cornell University, and author of You Have More Influence Than You Think: How we underestimate our power of persuasion, and why it matters , which was included as one of the Financial Times’ top business titles of the month. On Tuesday, 22 February, Stuart Crainer will engage in conversation with Vanessa Bohns as part of the Thinkers50 Radar 2022 LinkedIn Live series, in partnership with Deloitte.

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impact.com Partners With Norsk Tipping To Drive A Sophisticated Partnership Strategy

Impact

The post impact.com Partners With Norsk Tipping To Drive A Sophisticated Partnership Strategy appeared first on impact.com.

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A Day in the Life of a Software Engineer at Planview

Planview Blog

Roni Lev, Software Engineer at Planview. To play an instrument, you must be able to read sheet music. When travelling to a different country, you need to practice and learn the common vernacular of the country you are visiting. In the same way, to be a Software Engineer you need to have an extensive knowledge of programming languages. Roni Lev, a Software Engineer, is one of the faces behind the Planview Clarizen software and he knows a thing or two about all the above. .

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu