Thu.Jul 15, 2021

article thumbnail

Guide to Generating B2B Leads

SFE Partners

B2B lead generation can be complicated and there are wrong ways to do it. According to a Hubspot report , 61% of marketers find generating traffic as one of their biggest challenges. However, lead generation can be easy and successful if done right. While most marketers tend to believe it's best to secure as many leads as possible, that's not always the case.

98
article thumbnail

SugarCRM Lauded by Frost & Sullivan for Delivering Exceptional Value to Customers with Holistic SFA Solutions

Frost & Sullivan

SANTA CLARA, Calif. — July 15, 2021 — Based on its recent analysis of the North American enterprise sales force automation (SFA) market, Frost & Sullivan recognizes SugarCRM, Inc. with the 2021 North American Customer Value Leadership Award. Its steadily expanding product portfolio, emphasis on simplicity and affordability, AI capabilities, and resource acquisitions have generated tremendous value for SFA customers.

98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps to Hiring the Right Sales VP For Your Team

SFE Partners

The hiring process for any job can be quite a challenge. You post a job opportunity, hoping that you will receive only the best applications. Unfortunately, that doesn't always happen, and you have to sift through hundreds for maybe one or two great people. But there are ways to make this process easier and give you more people who will bring the needed skills to help your company's success.

98
article thumbnail

Great COOs Turn PR Into a Profit Driver

COO Alliance

When you hear the word PR, what is the first thing you think of? Is it significant companies trying desperately to cover up an oil spill? Is it brands doing absurd tricks to gain attention? Is it spin instructors trying to hustle the masses? Those are all aspects of PR, but they are not the heart and soul of PR. Most business owners and entrepreneurs can’t afford huge publicity stunts, and they certainly don’t want to be on the defensive end of a scandal.

98
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Microsoft Inspire: Understanding the Importance of Partners

Channel Insider

Microsoft Inspire is Microsoft’s major annual partner event, and it is a partner love fest. But what is particularly interesting is the sharp contrast it offers with Apple and Google, both accused of anti-competitive practices while mining their partners for money. Interestingly, going back a couple of decades, Microsoft had a massive internal struggle about whether to rely on partners or spin up an IBM-like services organization that could make many partners obsolete.

More Trending

article thumbnail

Cowbell Cypher Creates Insurance Opportunity for MSSPs

Channel Insider

Cowbell Cypher, which makes use of AI to assess the cybersecurity liabilities of IT organizations before deciding whether to offer cybersecurity insurance, has expanded its partner program to reward managed security service providers (MSSPs) for helping land new clients via the Cowbell Connect partner program. MSSPs also gain access to Cowbell Factors, the risk quantification and industry peer benchmarking tool that Cowbell Cypher created to assess the cybersecurity practices of an organization.

article thumbnail

Growth Hacks for Pumping Up Indirect Sales

Impartner

Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you. Below are five proven ideas that will help you grow your channel no matter your industry or definition of growth.

59
article thumbnail

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Crossbeam Blog

Note: this is the latest in our Partnerships 101 series.

article thumbnail

Q&A: Adjusting to the Hybrid Meeting Landscape in the Health and Science Industry

LaVoie Health Science Blog

When COVID-19 hit and shifted the working world fully remote in March 2020, employees in all professions and industries had to adjust quickly. Among them were Sharon Choe, Senior Vice President & Head of Investor Outreach & Corporate Access at LaVoieHealthScience and Barrett McGrath, Senior Counselor for Business Development at LaVoieHealthScience.

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

Best Channel Partner Performance Metrics to Monitor

ITA Group

Best Channel Partner Performance Metrics to Monitor. Measuring the performance of your channel partners can feel a little like looking into a crystal ball. “How well are my partners doing?”. Source. Shake. Shake. Shake. “Ask Again Later.”. This feeling is usually due to lack of data and information. Or, as I’ve noticed in some cases recently, you may HAVE the data, but it’s just not easy to work with.

article thumbnail

SugarCRM Lauded by Frost & Sullivan for Delivering Exceptional Value to Customers with Holistic SFA Solutions

Frost & Sullivan

SANTA CLARA, Calif. — July 15, 2021 — Based on its recent analysis of the North American enterprise sales force automation (SFA) market, Frost & Sullivan recognizes SugarCRM, Inc. with the 2021 North American Customer Value Leadership Award. Its steadily expanding product portfolio, emphasis on simplicity and affordability, AI capabilities, and resource acquisitions have generated tremendous value for SFA customers.

52
article thumbnail

the huge videoconference etiquette guide

Stackfield Blog

… read more.

52
article thumbnail

Top Podcast Consultants & Consulting Companies in 2021

Jake Jorgovan

The podcasting industry is growing. eMarketer.com predicts a 16% year-over-year (YoY) increase, and according to October 2019 research, 36% of US podcast listeners said they listened to six or more hours of podcast content per week. The podcasting format is on the rise because a single episode not only engages your audience, but also provides varied repurposed content that can be used not only on a podcast website like Spotify or iTunes, but as blog posts and videos on YouTube, LinkedIn, Faceboo

130
130
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

AvePoint Launches New Partner Program Aimed At Microsoft Teams, 365

Channel Insider

Following the “software developer as toolsmith” partnering model , AvePoint is launching a program that will enable partners to create their own services and intellectual property (IP). “The way we work will never be the same and it continues to evolve,” says Tianyi “TJ” Jiang, co-founder and CEO of AvePoint. “While collaboration within the cloud grows at an exceptional rate, the promise of digital transformation is only in its infancy.” Jiang note

article thumbnail

Seize partnership opportunities in the new different

Remarkable Partnerships

The new landscape. “The UK’s first lockdown was potentially the single biggest and most abrupt change in daily life since World War II.” Jane Falkingham and colleagues, University of Southampton. The business landscape has changed forever. So, what are the main features of this new reality that you need to consider when building corporate-charity partnerships?