7 Steps to Building a Lucrative Channel Sales Strategy
Magnetrix
MARCH 11, 2021
The COVID-19 pandemic has had a significant impact on consumer buying trends. As entire populations were told to stay at home and brick-and-mortar stores closed their doors for months on end, many B2B and B2C companies lacking a solid online strategy were caught out unawares. Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout.
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