Thu.Mar 11, 2021

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7 Steps to Building a Lucrative Channel Sales Strategy

Magnetrix

The COVID-19 pandemic has had a significant impact on consumer buying trends. As entire populations were told to stay at home and brick-and-mortar stores closed their doors for months on end, many B2B and B2C companies lacking a solid online strategy were caught out unawares. Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout.

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Impact Joins Shopify Plus as Certified App Partner for Influencer and Affiliate Marketing

Impact

Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud. SANTA BARBARA, Calif.— March 11, 2021 — Impact , the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud , an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Sho

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Work-at-home Agent Model to Accelerate Migration from On-premise to Cloud Application Solutions

Frost & Sullivan

The global cloud contact center applications market is estimated to reach $7.4 billion by 2026, says Frost & Sullivan. Santa Clara, Calif. – March 11, 2021 – Frost & Sullivan’s recent analysis finds that the global cloud contact center applications market is estimated to reach $7.4 billion by 2026 from $2.7 billion in 2019, driven by the rapid migration from on-premise to cloud application solutions.

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[Audio Insight] Why Channel Partner Experience Matters & Where to Start

ITA Group

[Audio Insight] Why Channel Partner Experience Matters & Where to Start. Thanks for tuning in to Audio Insights—you’re listening to: Why Channel Partner Experience Matters & Where to Start. This week’s Insight features channel and incentives expert Ellen Linkenhoker interviewed by Max Kenkel discussing partner experience, how you define it, why it’s important, what’s included in the partner experience, where you can start improving today, the value of personalization and how you can measure part

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Global Medical Imaging Informatics Market Accelerated by Cloud and AI to Enable Deployment Options and Support Decision-making

Frost & Sullivan

Modern informatics solutions will drive revenue in developed markets as hospitals try to improve productivity and efficiency within imaging departments, finds Frost & Sullivan. Santa Clara, Calif. –March 11, 2021– Frost & Sullivan’s recent analysis finds that the emergence of new technologies such as artificial intelligence (AI) and the cloud, evolving clinical and administrative/operational needs, and the introduction of new policies and regulations will boost the global medical imaging

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How Your Employees Can Help With Hiring

COO Alliance

Doesn’t the hiring process only matter to the person in charge? That’s where you’re wrong. When you get to a certain point in the hiring process, it makes sense to bring in other team members to interview prospective hires, regardless if you are hiring a COO or a CEO. All of your current employees will be working with this new person in one way or another, so it’s only fair that they have a say on who it is.

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10 Facts You Oughta Know if You Work in B2B Partnerships

Crossbeam Blog

If you’ve kept up with our blog so far, you’ve likely read a deep dive or two on topics like the co-marketing flip , the bow-tie funnel , or Google and HubSpot’s GTM strategy , to name a few. But, maybe you’d also appreciate more of a bird’s-eye view of where the partnerships world is heading.

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Episode 13 | Building Communities and Tapping the Alumni Network with Rob Finkelstein

Aepiphanni

Being the former President of the South Florida Alumni Club, Rob Finkelstein knows a lot about building communities and networking. He helped to grow membership and create a passionate affinity for the Blue Hen community and on top of that, he’s an established business professional with over 30 years of management experience. Rob learned the importance of developing innovative and creative solutions.

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MarketSource Employee Spotlight: Jennifer Mays

Market Source Inc

If you ask Jennifer Mays her favorite piece of advice, she will quote Sheryl Sandberg’s Lean In: Women, Work and the Will to Lead: “Women need to shift from thinking ‘I’m not ready to do that’ to thinking ‘I want to do that—and I’ll learn by doing it.’”. The post MarketSource Employee Spotlight: Jennifer Mays appeared first on MarketSource.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Episode 13 | Building Communities and Tapping the Alumni Network with Rob Finkelstein

Aepiphanni

Being the former President of the South Florida Alumni Club, Rob Finkelstein knows a lot about building communities and networking. He helped to grow membership and create a passionate affinity for the Blue Hen community and on top of that, he’s an established business professional with over 30 years of management experience. Rob learned the importance of developing innovative and creative solutions.

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PAI Begins Strategic 5-Year Review and Requests Partner Input

Partnership on AI

Dear Partners, Thank you for being part of the PAI community. As we enter our fifth year, it is time to take stock of what we’ve accomplished together and what comes next to ensure that we are pursuing a future where AI technologies empower humanity by contributing to a more just, equitable, and prosperous world. To that end, we have begun a review of the Partnership’s strategic directions, investing in efforts with the board of directors and with the staff to reflect on where we have had impact

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Retail Staffing in 2021: The Shape of Things to Come

Market Source Inc

Many retailers are glad to say goodbye to 2020. Scrambling to meet the challenges wrought by a worldwide pandemic, retail staffing strategies were revamped to meet shifting customer expectations and shopping habits. The post Retail Staffing in 2021: The Shape of Things to Come appeared first on MarketSource.

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Divest Fast, Divest Confidently: Going Back to Basics with Four key tips to Divestment and Sale Success

BTD Consulting

Introduction Many organisations have gone down the merger and acquisition path many times. Indeed, they have probably become quite adept at the process, with rigorous management steps and in-house capabilities to match. “ But what about carving out and selling a business?” Experienced sellers will tell you that carving out a business is far often more complex than acquiring one.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Ask PMI Anything: How can I recognize excellence in project management?

Project Management Institute

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Increase Company Success With These Business Tactics

Aepiphanni

When you think of business strategies to increase company success, one might jump straight into creating a detailed game plan. However, that is not always the best course of action. Sometimes, the simplest of concerns need to be addressed first before heading to the more complicated tactics. Raoul Davis from Ascendant Group Branding gave some quick business tactics for higher chances of company success.

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Shift Away from Fossil Fuels to Renewable Energy Gathers Speed in the North American Power Sector, Boosted by State Mandates and Corporate America’s Green Push

Frost & Sullivan

In the 2020s, the transition of the North American power sector towards a greener energy system will continue as the election of President Biden will bring further impetus to the market. Wind and solar will continue to dominate new power investment with $627.7 billion being invested in these two technologies. In the US, renewables will dominate annual capacity investment in deregulated markets and markets with limited reserves of natural gas.

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Labeling Misinformation Isn’t Enough. Here’s What Platforms Need to Do Next.

Partnership on AI

In the months leading up to last year’s U.S. Presidential election, Facebook labeled more than 180 million posts as misinformation. In the weeks surrounding the election, Twitter flagged about 300,000 more — including several by President Trump himself. As many jump to either celebrate or critique platforms for such actions, a crucial question remains: What are these labels actually doing?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.