Wed.Oct 26, 2022

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Podcast Websites - Should You Create a Website for Your B2B Podcast?

Jake Jorgovan

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry. One question that may have come to mind is, “Should I build a standalone podcast website or a podcast page on my company website?

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Top 5 Costs of Poor Communication Skills in the World of Hybrid Work

Vantage Partners

Originally published in 2022 on Mandel Communications blog In our new hybrid work era, the ability to communicate clearly and effectively is more critical than ever. But existing communication shortfalls among teams have been made worse by the disconnect that comes with an ever-changing mix of in-office and remote workers.

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A Day in the Life of Demand Generation Specialist, Anthony Fowler

Planview Blog

Successful, happy teams create incredible work, and the marketing and demand generation teams at Planview do exactly that. Today in our Day in the Life series, we’re spotlighting someone who’s been on a couple of teams at Planview. Based out of Colorado, Anthony Fowler has worked on our sales team in the past and now serves as one of our Demand Generation Specialists on the Marketing team.

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Newsflash: Financial skills aren’t enough for a finance professional

TRG Blog

After the severe pandemic and its subsequent economic meltdown, the role of finance professionals within organisations has been in the spotlight. Companies need more finance leaders with core financial skills to manage risk, cash flow and cost control.

Finance 59
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 reasons for publishers to monetize content with affiliate links

Impact

Cha-ching! That’s the sound of your content making money for you. In today’s fast-moving, competitive world of digital media, advertising alone doesn’t deliver as much revenue as it once did. Affiliate publishers have numerous ways to monetize content but still struggle to craft the right combination of channels and methods to maximize revenue. The decline in publishers’ revenue introduced new technologies and monetization ideas.

More Trending

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Herb Kelleher 1931 – 2019

Thinkers 50

Herb Kelleher 1931 - 2019. Early disruptor of the airline industry and the world’s most popular CEO. RANKED THINKER. Ranked #49 in 2001. FAST FACT. Repeatedly voted best CEO in the airline industry. FAST FACT. Southwest Airlines has been profitable every year since 1973. Ideas. As co-founder and CEO of Southwest Airlines, Kelleher turned conventional airline industry wisdom on its head.

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Newsflash: Financial skills aren’t enough for a finance professional

TRG Blog

After the severe pandemic and its subsequent economic meltdown, the role of finance professionals within organisations has been in the spotlight. Companies need more finance leaders with core financial skills to manage risk, cash flow and cost control.

Finance 52
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Lee Iacocca 1924 – 2019

Thinkers 50

Lee Iacocca 1924 - 2019. Visionary legend of the automotive industry. RANKED THINKER. Ranked #38 in 2001. FAST FACT. Played Park Commissioner Lido in the 44th episode of Miami Vice, in 1986. FAST FACT. Considered running for the US presidency in 1988. Ideas. Iacocca was responsible for one of the great turnarounds in business history. Taking over Chrysler Corporation in 1978 when it was on its knees, Iacocca secured controversial federal loans, concessions from unions, and put himself forward as

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Survey Finds 82% of Sellers Increasing Investment in Cloud Marketplace as a Go-to-Market Channel

Tackle.io

BOISE, Idaho — Oct. 26, 2022 — Tackle.io , a software company dedicated to helping software providers generate revenue through the clouds, has released its annual 2022 State of Cloud Marketplaces Report showcasing the latest trends and benchmarks related to cloud buying and selling habits. . Tackle surveyed senior leaders representing B2B software sellers and buyers across multiple industries, roles, and stages to understand how the cloud is changing buyer behaviors and expectations, how sellers

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Michael Dell

Thinkers 50

Michael Dell. Entrepreneur, innovator, and disruptor of the early PC industry. RANKED THINKER. Ranked #29 in 2005. Previous positions: #33 (2003), #25 (2001). FAST FACT. The youngest CEO ever to earn a ranking on the Fortune 500, in 1992. FAST FACT. Dell was recognized as a Most Admired Company by Fortune. Ideas. Dell’s revolutionary insights helped to turn the traditional PCs sales model on its head.

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Top 5 Communications Strategies in Turbulent Times

LaVoie Health Science Blog

by Kristi Bruno. During these times of rapid change, it is increasingly important to strengthen one’s ability to adapt and communicate under pressure. Your company’s ability to communicate is the difference between success and failure, making it imperative that your company has the right skillset to communicate effectively. We have outlined five essential planning elements to help you weather the storm: Build out your crisis communications plan.

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Percy Barnevik

Thinkers 50

Percy Barnevik. Corporate pioneer and master of organizational logic. RANKED THINKER. Ranked #19 in 2001. FAST FACT. Witnessing the devastating impact of child labour, decided to focus philanthropic work on poverty alleviation in Tamil Nadu. FAST FACT. His charity now operates in 10 countries and has helped start and sustain 1.3 million businesses. Ideas.

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5 steps to unite influencers with your marketing campaign: insights from WARC and impact.com’s research report 

Impact

Picture it: it’s 2020.You’re working from home, buying your groceries online, and spending more time on social media than you care to admit. The pandemic created a new digital landscape where consumers learned to rely on trusted online resources like influencers. This change led to a surge in content creators with a deeper level of business sophistication. .

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Steve Jobs 1955 – 2011

Thinkers 50

Steve Jobs 1955 - 2011. Inventor, designer, entrepreneur, and co-founder of Apple. . RANKED THINKER. Ranked #4 in 2009. Previous positions: #29 (2007). . FAST FACT. Tim Berners-Lee, Inventor of the World Wide Web, used a Jobs’ NeXT computer. . FAST FACT. Jobs’ design aesthetic was influenced by the Zen and Buddhist philosophies. Ideas. “Think different” – an Apple advertising campaign – sums up Jobs’ vision.

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4 reasons for publishers to monetize your content with affiliate links

Impact

Cha-ching! That’s the sound of your content making money for you. In today’s fast-moving, competitive world of digital media, advertising alone doesn’t deliver as much revenue as it once did. Affiliate publishers have numerous ways to monetize content but still struggle to craft the right combination of channels and methods to maximize revenue. The decline in publishers’ revenue introduced new technologies and monetization ideas.

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Survey Finds 82% of Sellers Increasing Investment in Cloud Marketplace as a Go-to-Market Channel

Tackle.io

BOISE, Idaho — Oct. 26, 2022 — Tackle.io , a software company dedicated to helping software providers generate revenue through the clouds, has released its annual 2022 State of Cloud Marketplaces Report showcasing the latest trends and benchmarks related to cloud buying and selling habits. Tackle surveyed senior leaders representing B2B software sellers and buyers across multiple industries, roles, and stages to understand how the cloud is changing buyer behaviors and expectations, how sellers’

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THE LARGEST PURSE OF THEM ALL

Be Partner Ready

Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into. Check out the previous blogs exploring purses 1 , 2 & 3. Let’s dive into my favourite purse – MARKETING. Why is it my fave? Because I’m a former corporate marketer (and therefore it speaks my language); it’s the largest purse, holding the greatest potential for untied funding (hooray, untied funding!

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Survey Finds 82% of Sellers Increasing Investment in Cloud Marketplace as a Go-to-Market Channel

Tackle.io

BOISE, Idaho — Oct. 26, 2022 — Tackle.io , a software company dedicated to helping software providers generate revenue through the clouds, has released its annual 2022 State of Cloud Marketplaces Report showcasing the latest trends and benchmarks related to cloud buying and selling habits. . Tackle surveyed senior leaders representing B2B software sellers and buyers across multiple industries, roles, and stages to understand how the cloud is changing buyer behaviors and expectations, how sellers

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Richard Branson

Thinkers 50

Richard Branson. Relentless entrepreneur, founder of the Virgin empire. . RANKED THINKER. Ranked #8 in 2009. Previous positions: #9 (2007), #11 (2005), #34 (2003), #29 (2001). FAST FACT. Knighted in 2000 for services to entrepreneurship. FAST FACT. Set transatlantic records in powerboating and hot air ballooning. Ideas. Branson created a whole new type of leadership style.

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Highlights from State of Cloud Marketplaces 2022

Tackle.io

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Meg Whitman

Thinkers 50

Meg Whitman. Brand building expert and business turnaround specialist. . RANKED THINKER. Ranked #50 in 2001. FAST FACT. Named by the Financial Times in 2009 as one of the 50 faces that shaped a decade. FAST FACT. Ran for Governor of California in 2010, winning the Republican primary. Ideas. Cited by The New York Times in 2008 as one of the women most likely to become the first female president of the USA, Whitman is credited with turning eBay from a small business into a major corporation and un

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Highlights from State of Cloud Marketplaces 2022

Tackle.io

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Highlights from State of Cloud Marketplaces 2022

Tackle.io

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State of Cloud Marketplaces 2022

Tackle.io

INTRODUCTION We’ve seen phenomenal motion in the evolution of Cloud Marketplaces over the last three years. For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.