Fri.Feb 17, 2023

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IMPALA article featured in IEEE Spectrum Magazine

ISTO / IEEE

Big Data Could Accelerate Drug Approvals Roche and other pharmaceutical companies work together to streamline the QA process KATHY PRETZ 14 FEB 2023 It can take up to 15 years to get a new drug through the regulatory-approval process before it becomes available to patients. One of the reasons is the time it takes to analyze the mountains of data generated by clinical trials about the efficacy and safety of the product.

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Barron Fujimoto Adds an Artist’s Touch to Planview’s Brand

Planview Blog

Every Planview employee plays a crucial role in creating amazing products and delivering high-quality service. One employee whose work is seen across the company is Barron Fujimoto, Planview’s graphic designer. In his nearly 20 years with the company, Barron has worked with numerous departments and seen Planview’s incredible growth firsthand. Based in Cedar Park, Texas, Barron creates a wide variety of creative assets and works with Planview’s team of contract designers.

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Affiliate fraud prevention: 6 ways to protect your brand from scammers

Impact

Affiliate marketing is a booming industry worth $17 billion as of 2023—and brands using this channel see an incredible return on investment (ROI). But unfortunately, with an opportunity for partners to earn commissions, affiliate programs make brands vulnerable targets for scammers. Affiliate fraud is increasing at a rapid rate. In 2020, nearly 10 percent of affiliate traffic proved to be fake.

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Kaseya Expands Its Channel Program

Channel Insider

Kaseya has expanded the Kaseya + Datto Global Partner Program while increasing investment in channel partners through doubled marketing development funds (MDF) and establishing a larger team dedicated to the channel. Dan Tomaszewski, Executive Vice President Channel at Kaseya, explained the drivers behind these changes. He said it is all about wanting to see the customers grow and succeed.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Engaging complex networks: Solving problems that no one's thinking about

Hype

We've all seen it. We've all experienced it. Most likely, we were in a group, a small team, or in some form of workshop. Maybe there was a little conflict. Two people looking at the same problem from different perspectives. They realize that they're both right but also wrong; from their perspective, they can only see part of the picture. Then the lightbulb goes on.

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