Tue.Nov 23, 2021

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Sizing Up Channel Campaign Readiness

Mindmatrix

Successful through and for-partner marketing campaign requires months of planning and execution to get the desired results. In our blog this week, we share the SiriusDecisions Channel Campaign Readiness Model that offers a roadmap that allows progress to be measured along the way and benchmarked against norms – to help vendors stay on track.

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Negotiators Should Decrease Concessions Across Rounds

INSEAD Knowledge

Signalling your bottom line reduces your counterparty’s ambitions.

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Creating a Repeatable Sales Model in a Targeted Vertical

Phoenix Consulting Group

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. Are you ready to elevate your sales model and target a specific business vertical? In this article, you will learn how to approach building a repeatable sales model and why doing so in a business vertical can differentiate you from the com

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7 Tips for Sustainable Events in Post-COVID-19 Group Travel

ITA Group

7 Tips for Sustainable Events in Post-COVID-19 Group Travel. Before the current pandemic, popular destinations globally had been struggling with over-tourism. Due in no small part to the massive numbers of travelers, local destinations were struggling to keep up with the explosive growth. From depleting local resources to creating pollution and waste problems, there are plenty of reasons the travel industry has been identified as a major obstacle to mitigating the effects of climate change.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Integrated Solutions that can Plug the Security Gaps Arising from IT-OT Convergence to Find Increased Adoption

Frost & Sullivan

SAN ANTONIO – Nov. 23, 2021 – As information technology (IT) and operational technology (OT) converge, enterprises must decide how they will reconcile the vast differences in IT and OT security. Unlike the IT networks they connect with, OT networks are highly vulnerable to cyberattacks. The IT/OT industry is addressing this issue by implementing purpose-built, integrated security solutions that can natively onboard connections from both ends.