Stellar Partnerships
AUGUST 21, 2022
Kids are the most brutal critics. Perhaps that’s why so many people prefer dogs; they don’t care if you’re dressed badly or haven’t cleaned the house, you’ll still get a warm welcome and undying love. My daughter is training to be a teacher and she sees what kids write in their daily diaries. They are startlingly frank about their family’s shortcomings.
PLM Alliances
AUGUST 21, 2022
While the business operations framework is a continuous cycle in which each stage informs the next, developing a strategic plan is the best place to start. During the strategic planning process, an organization performs three steps: Builds or modifies the foundational strategic vision and mission. Commits to goals that drive overall health. Develops a long-term plan to achieve the goals.
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Managed Services Platform
AUGUST 21, 2022
Apple Podcasts: [link] Spotify: [link] Youtube:[link] Vulnerability assessments and penetration testing - more commonly known as pen testing - play a huge role in cyber security, something that is more important than ever. According to a report by Dark Reading, businesses suffered a 50% increase in cyberattack attempts per week in 2021. This huge increase should alert all business owners to ensure their networks are adequately protected.
PLM Alliances
AUGUST 21, 2022
For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross Brown who is the VP, Cloud Go-to-Market. Oracle is a cloud applications and platform services company, and the Oracle Cloud infrastructure combines the elasticity and utility of public cloud with the granular control, security, and predictability of on-premises infrastructure.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Market Source Inc
AUGUST 21, 2022
The post Wading Through the Hype of High Retail Inventory, Inflation and More appeared first on Migration.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Market Source Inc
AUGUST 21, 2022
The post Definitive Guide to Choosing a Managed Sales Partner appeared first on Migration.
PLM Alliances
AUGUST 21, 2022
In our first Channel Chat episode, The Spur Group's CMO, Richard Flynn , (virtually) sits down with Baptie & Co. CEO, Rod Baptie, to discuss the building blocks of cultivating a successful channel strategy. Rod Baptie is the President and Founder of Baptie & Co, the world’s leading provider of channel best practices and how-to information for executives in the technology and telecom industries.
Market Source Inc
AUGUST 21, 2022
The post What’s Missing in Your Customer Experience Toolbox? appeared first on Migration.
PLM Alliances
AUGUST 21, 2022
Generalist data scientists tend to be able to handle many problems quickly because when you solve one business problem, the team doesn't typically go away. What are the other problems that need to be solved? What else is happening in the business that has not been tackled yet?" — Demitri Plessas , a mathematics professor turned data science manager.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Market Source Inc
AUGUST 21, 2022
The post Make Your Revenue Stream Recession-Ready appeared first on Migration.
PLM Alliances
AUGUST 21, 2022
"How do you take very complex statistical concepts and distill it down into a way that's not condescending, that's easily accessible and understood, by the people who have to take that data and make decisions from them?" -- Rylan Edwards, baseball enthusiast and analyst for teams such as the Seattle Mariners. In honor of MLB Opening Day, Rylan talks with our own Clay Campbell about the role of AI and data in modern baseball.
Market Source Inc
AUGUST 21, 2022
The post Employee Spotlight: Shannon Hoffman appeared first on Migration.
PLM Alliances
AUGUST 21, 2022
Introducing our series All about AI, where we interview business leaders on topics around artificial intelligence. In this video, Clay Campbell interviews The Spur Group CEO, Randy Karr, on how to balance AI automation with the human touch in today's businesses.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Market Source Inc
AUGUST 21, 2022
The post Employee Spotlight: Sheldon Coppet appeared first on Migration.
PLM Alliances
AUGUST 21, 2022
"We spent a few years up front thinking about this idea of digital convergence. It's a way to keep track of the metrics, and the things that really are most important for driving your business, regardless of what's happening in the operational environment," explains Isaac Inkumsah, founder and CEO of Origo Software Inc. In episode 3 of All Things AI, Clay Campbell interviews Isaac to learn more about how he is using AI to establish healthcare solutions for underserved and developing regions arou
Market Source Inc
AUGUST 21, 2022
The post Innovating at the Speed of Sales appeared first on Migration.
PLM Alliances
AUGUST 21, 2022
"I think it's also really important to not get sucked in to doing things the standard way that they've been done in the industry. If you're occupying a niche in a contested market where the incumbents are competing together and you have this area you've carved out — it's really tempting to ask people in that space and do things exactly the way they've done them.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
PLM Alliances
AUGUST 21, 2022
"Are you capturing the right data? Are you measuring the right things? You have to think about what drives the business. Are the metrics you're capturing, do they actually feed into the end goal of the business?" asks Andre Avanessian , an experienced data analyst. In episode 4 of All Things AI, Clay Campbell chats with Andre about choosing the right data, reporting it accurately, and visualizing it in a useful way.
PLM Alliances
AUGUST 21, 2022
How might AI play a role in our future, and how can we effectively leverage its advantages? In this episode of All Things AI, Clay interviews Michael Schaeffer to discuss how machine learning and AI can improve automation and task efficiency in the future. Michael is a customer safety and digital advertising professional with more than 20 years in the technology industry, specializing in network engineering, telecommunications, and web development.
PLM Alliances
AUGUST 21, 2022
While the business operations framework is a continuous cycle in which each stage informs the next, developing a strategic plan is the best place to start. During the strategic planning process, an organization performs three steps: Builds or modifies the foundational strategic vision and mission. Commits to goals that drive overall health. Develops a long-term plan to achieve the goals.
PLM Alliances
AUGUST 21, 2022
6 keys for building an effective partner journey. Investing in your partner journey is essential to growing your business. Similar to a customer journey, a partner journey is a set of phases a partner moves through as they build their relationship with a vendor. We believe every good partner journey has five phases, that each phase plays a specific role and that they all depend on one another.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
PLM Alliances
AUGUST 21, 2022
Execution of strategic initiatives goes beyond project management. The three tenets of successful initiative execution are discipline, transparency, and efficiency. Our experts at the Spur Group, have identified the tenets of successful initiative execution. At the highest level, strong strategic initiatives are executed with discipline, transparency, and efficiency.
PLM Alliances
AUGUST 21, 2022
The Spur Group defines good business operations systems as a collection of processes, tools, templates, timelines, and rhythms of a business that are interconnected and work together. Establishing a robust, enduring, and efficient system sounds simple. So why don’t most companies have smoothly running business operations? Because design and implementation are hard and often neglected.
PLM Alliances
AUGUST 21, 2022
A common issue in the modern business community is finding an accurate, yet efficient, way to measure performance management. Almost everyone in the business world today agrees on the need for an accurate and efficient method, but the problem arises when it comes to choosing one. Most modern companies know how to develop better models and systems that enhance everything from communication to everyday operations.
PLM Alliances
AUGUST 21, 2022
You’ve committed the time, the tools, and the talent. You’ve overcome challenges and emerged with a shining victory. Isn’t it time to toot your own horn a little? Your customer is ready to evangelize your brand, so now’s the time to share their experience with potential buyers. A customer success story, also known as a client story or testimonial, is a narrative that describes a client’s experience with your company to raise brand awareness for your products or services.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
PLM Alliances
AUGUST 21, 2022
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. While the concept seems elementary on the surface, the complexity arises once you dig deeper. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
PLM Alliances
AUGUST 21, 2022
In our industry, there are few roles as opaque as the head of channel. It's fairly simple to define the VP of sales role, chief marketing officer, or chief financial officer. But the role of chief channel officer (CCO) is more ambiguous. What's the difference between a good CCO and a great one? What makes a CCO an integral part of the company leadership team or creates the conditions for outsider status?
PLM Alliances
AUGUST 21, 2022
The Spur Group has been acquired by Reply [MTA, STAR: REY] and joins the Reply network of companies worldwide. The Spur Group, the U.S.-based go-to-market consulting and technology firm, is excited about providing additional value to our clients and opportunities for our employees. “I’m thrilled to announce The Spur Group is joining Reply, a company that shares the same focus on great experiences for its people and customers,” said Randy Karr , CEO of The Spur Group.
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