Thu.Sep 15, 2022

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Why affiliate marketing is a good strategy for B2B SaaS to support the software buyer’s journey

Impact

SaaS affiliates can swoop in to rescue revenue goals like superheroes in the B2B world. For instance, Zenefits grew its lead volume by 96 percent between Q1 and Q2, thanks to a growing affiliate partner base. But like in the Marvel comics, B2B SaaS affiliates need to battle some bad elements along the way. Creating a successful B2B SaaS marketing strategy presents a unique combination of challenges: .

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Partnership on AI Welcomes Prominent New Directors With Expertise in Public Policy and Technology

Partnership on AI

Share. Our Blog. /. Blog. Announcements. Partnership on AI Welcomes Prominent New Directors With Expertise in Public Policy and Technology. September 15, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. Partnership on AI (PAI) is proud to welcome three new directors to the Board: Ben Coppin , Director at DeepMind in the UK, William Covington , Director of Technology, Law & Public Policy Clinic and Assistant Dean of Diversity, Equity, and

Legal 106
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How Some Companies Hire Fewer People Yet Grow Faster

COO Alliance

One of my COO Alliance members asked me this question: “ This feels like a chicken and egg situation…. Do you grow first and then hire employees…. …or do you hire great employees and then grow? ”. In fact, this is a very common question in the COO training we conduct. If you have the resources to hire a great team, then do it at all costs. But if you only have the resources for growth but not for a new team – I get it.