Why affiliate marketing is a good strategy for B2B SaaS to support the software buyer’s journey
Impact
SEPTEMBER 15, 2022
SaaS affiliates can swoop in to rescue revenue goals like superheroes in the B2B world. For instance, Zenefits grew its lead volume by 96 percent between Q1 and Q2, thanks to a growing affiliate partner base. But like in the Marvel comics, B2B SaaS affiliates need to battle some bad elements along the way. Creating a successful B2B SaaS marketing strategy presents a unique combination of challenges: .
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