Thu.Jan 23, 2025

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How to Take Advantage of AI and LLMs to Stay Ahead of Search Trend Shifts

SEO Magazine

Leveraging AI and LLMs for SEO offers a fresh approach to staying ahead in digital marketing.Tap into search trends with AI-powered insights and use language models to identify relevant keywords a winning combo for creating content that truly resonates with your audience.Stay a step ahead by deploying a quad-pronged strategy:enlisting chatbots to drive engagement, cracking the code of consumer trends with analytics, streamlining SEO tasks, and unraveling competitors’ secrets with AI exper

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The Future of Programmatic Advertising: 7 Trends Shaping Paid Media in 2025

Jake Jorgovan

Programmatic advertising has transformed how brands connect with audiences, evolving from rudimentary automated buying to a sophisticated ecosystem that optimizes ad spending through real-time bidding and machine learning. Its significance in the digital context continues to surge, with projections indicating a rise to $2772.7 billion by 2028. As we approach 2025, the market is being shaped by several trends: AI-driven optimization Contextual targeting Cross-channel attribution Emerging formats

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Video: Davin Jackson: The Cheat Code To A Career In Cybersecurity

Channel Insider

Davin Jackson, cybersecurity media personality for eSecurity Planet , joins host Katie Bavoso for this week’s Channel Insider: Partner POV. Jackson explains what drew him to pursue a career in cybersecurity, but says he didn’t always feel like he belonged. He says he didn’t see cybersecurity experts that looked like him until he met his mentor.

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Top 10 Challenges Healthcare RPO Solves for Growing Healthcare Organizations

Jake Jorgovan

Healthcare recruitment is a complex and ongoing challenge for growing organizations. As hospitals and clinics expand, they face increasing pressure to find the right talent quickly. Traditional hiring methods often fall short when dealing with the high demand and specialized roles required in healthcare. This is where healthcare RPO (recruitment process outsourcing) comes in.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Azul Launches DORA Compliance Tools for EU Businesses

Channel Insider

Java enablement platform company Azul recently announced the launch of its new compliance support offering. The suite of solutions addresses the compliance needs of organizations now under the mandate of the Digital Operational Resilience Act (DORA) across the European Union. New tools address complex needs as DORA takes effect Effective Jan. 17, DORA applies to financial institutions within the EU and organizations who actively conduct business in the region.

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Creative Channel Marketing Campaigns That Inspire Success in 2025

Mindmatrix

In 2025, channel marketing continues to be a cornerstone for businesses seeking to expand their market reach and strengthen partnerships. The channel marketing benefits include improved sales, mutual success, and greater growth opportunities for both businesses and their partners. The essence of channel marketing lies in empowering distributors, resellers, and other partners to effectively promote and sell your products or services.

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RevOps Best Practices: How to Align Marketing and Sales for Maximum Efficiency

Jake Jorgovan

Aligning marketing and sales under Revenue Operations (RevOps) is a strategic and necessary move. Studies have shown companies embracing RevOps enjoy a 67% better closure rate on deals and up to a 209% increase in revenue generated from marketing efforts. By streamlining collaboration and data-sharing, organizations unlock significant competitive advantages: Enhanced process optimization : Ensuring smooth, agile workflows.

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5G in China: A Global Change Catalyst

Frost & Sullivan

A key finding that emerged amidst the push for greater industrialization and ongoing digital transformation is that a radical shift in approach to industrial solutions is needed for continued performance improvement from all angles. Incremental improvements that had delivered steady growth in past years will no longer suffice. In the same way that analog solutions gave way to digital solutions, wired connectivity solutions will have to give way to wireless connectivity solutions, and siloed appr

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The Evolution of Advertising: From Traditional to Digital (2025)

Jake Jorgovan

Advertising has been a cornerstone of business, connecting brands with potential customers. In the 21st century, the shift from traditional methods like print ads and radio ads to digital platforms has transformed how businesses engage with their target audience. Did you know that global digital advertising spending is projected to reach $694 billion in 2024?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Granite Makes Timely Move to Add Reseller Agreement with Starlink

Channel Insider

Communications and technology solutions provider Granite Telecommunications, which serves businesses and government agencies, announced that it has finalized an agreement to become an authorized reseller of Starlink, a satellite internet service operated by SpaceX and whose CEO now holds a prominent place in the Trump administration. We are excited to incorporate Starlink into Granites portfolio of solutions that bring competition, choice, and innovation to our customers.

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Native Advertising: How to Blend Ads Seamlessly Into Content

Jake Jorgovan

Native advertising is a form of paid media that seamlessly integrates promotional content into the natural flow of editorial material. This approach enhances user experience by aligning ads with the platform's organic content, making them less intrusive. Did you know? In 2020, U.S. native digital display ad spending reached $52.75 billion , up from $16.68 billion in 2016.

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Creating Equitable AI Systems with the Participatory & Inclusive Demographic Data Guidelines

Partnership on AI

Share Our Blog / Blog Demographic Data Creating Equitable AI Systems with the Participatory & Inclusive Demographic Data Guidelines Eliza McCullough, Sarah Villeneuve January 23, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> AIs integration into everyday life has become inevitable. AI has permeated nearly every aspect of life, from employment and healthcare to social media and transportation.

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AI-Driven Advertising: The Role of Machine Learning in Optimizing Ad Campaigns

Jake Jorgovan

Artificial intelligence is reshaping digital marketing. Did you know that by 2025, AI technology in marketing is expected to reach $190 billion? This surge underscores AI's growing role in advertising. Here are just the first three changes that pop to mind: Machine learning algorithms analyze vast amounts of data, providing valuable insights into consumer behavior.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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JP Morgan Healthcare Conference 2025: Key Growth Opportunities Shaping the Future of Pharma and Biotechnology

Frost & Sullivan

The 43rd JP Morgan Healthcare Conference , held from January 1316, 2025, in San Francisco, brought together a vibrant ecosystem of global pharma stakeholders, innovative startups, emerging biotech companies, and investors. This premier healthcare event showcased key themes such as AI in drug discovery , gene editing , personalized care , industry funding , and emerging trends in telehealth and mHealth , offering a platform for diverse stakeholders to present their capabilities and forge partners

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Top 10 Gastroenterology Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms

Jake Jorgovan

The healthcare industry, particularly gastroenterology, has a constant demand for skilled professionals. From medical staffing to locum tenens positions, finding the right personnel can make or break the quality of care. This is where gastroenterology recruiters, locum tenens firms, and staffing companies offer vital services. The Importance of Gastroenterology Recruiters and Staffing Companies Gastroenterology is a specialized field that relies on highly trained and qualified professionals.

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How to Partner with Nursing Schools to Develop a Steady Pipeline of New Nurses

Jake Jorgovan

Building a sustainable nursing workforce is no easy task. Hospitals and healthcare facilities face pressing challenges in finding and retaining qualified nurses. Aging workforce and impending retirements Rising demand for nurses amid an evolving healthcare system Limited clinical placements and training opportunities To address these issues, building a reliable pipeline of new nurses through academic-practice partnerships is increasingly important In this article, well explore effective partners

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Top 10 Cardiothoracic Surgeon Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms

Jake Jorgovan

Finding the right cardiothoracic surgeons is crucial for healthcare facilities that want to deliver exceptional patient care. Whether youre searching for permanent staff, locum tenens, or specific expertise in this medical field, specialized recruiters and staffing firms can make a major difference. Why Choose Cardiothoracic Surgeon Recruiters? Cardiothoracic surgery is a highly specialized field, and finding the right fit demands expertise in both healthcare and recruitment.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Top 10 Urgent Care Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms

Jake Jorgovan

One of the defining features of healthcare is that, very often, time is short. This is especially true when it comes to providing urgent care to patients. As a result, healthcare providers often need to fill urgent care roles with skilled professionals with very short notice. This is where urgent care recruiters, locum tenens staffing companies, and headhunters come into play.

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