Wed.Oct 05, 2022

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The 7 Vā€™s of Big Data

Impact

Defining big data allows you to derive more value from partnership marketing , and the seven Vs sum it up pretty well: . Volume Velocity Variety Variability Veracity Visualization Value. How big data makes a major difference in partnership marketing. Whether you employ traditional marketing tactics like paid ads or leverage cutting-edge partnership strategies, data plays a crucial role in growth.

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3 Tactics to Overcome a Resistance to Partnering

Partner Path

Be proactive in winning over your sales, services & training teams. If youā€™re struggling to get your company to adopt a partnering model ā€“ youā€™re not alone. In our recent roundtable with twelve senior channel chiefs, we discussed the challenge of conveying partner relevance across an organization. This group of seasoned executives have led channel efforts at some of the largest and most partner-friendly technology vendors ā€“ and even they are struggling to get all teams in their companies on

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Partnership on AI applauds the White Houseā€™s Blueprint for an AI Bill of Rights

Partnership on AI

Share. Our Blog. /. Press Release. Other. Partnership on AI applauds the White Houseā€™s Blueprint for an AI Bill of Rights. PAI Staff. October 5, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. The White House Office of Science and Technology announced a Blueprint for an AI Bill of Rights yesterday with ā€œ five principles that should guide the design, use, and deployment of automated systems to protect the American public in the age of artifi

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An introduction to Henry Chesbrough and open innovation

Hype

Iā€™ve caught up on some essential reading this weekend to be able to offer you a selection of the most inspiring thought pieces and research by world-renowned scholar and management thinker, Professor Henry Chesbrough.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape ā€” and with 53% of marketers experiencing legacy technology issues and limitations, theyā€™re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Select a Supplier: Making your Decision

CenterPoint Group

So you have already completed a deep dive analysis into the criteria that you need your supplier to meet.

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Breast Cancer Awareness Month: Technologies for Tackling Challenges Posed by Breast Cancer

Frost & Sullivan

Breast cancer has overtaken lung cancer, as the most commonly diagnosed cancer across the globe. It is also the most prevalent form of cancer, with 7.8 million women surviving with the disease. The World Health Organizationā€™s data indicates that 2.3 million women were diagnosed with breast cancer in 2020 alone, and about 685,000 women lost their lives to this disease that year.

Banking 52
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Advance your knowledge of publisher analytics tools with new courses from PXA

Impact

The Partnerships Experience Academy (PXA) provides a wide range of educational content and certifications to expand your affiliate and partnership marketing industry knowledge. As a publisher, you now have more opportunities to advance your skills with two new courses. Trackonomics – Publisher Tools Basics and Pressboard – Publisher Tools Basics provide a high-level overview of how the functions of each tool make content publishing and monetization easier.

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Employee Spotlight: Eric Parham

Market Source Inc

Thriving at MarketSource for 20 impressive years, Program Manager Eric Parham is a problem-solver, coach, team advocate, and relationship builder. The post Employee Spotlight: Eric Parham appeared first on MarketSource.

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Lotusā€™s Embraces Marketing Innovation powered by impact.com as First Hypermarket in Malaysia to adopt Affiliate Marketing

Impact

Singapore ā€” Oct 5, 2022 ā€” Lotusā€™s Malaysia, a leading hypermarket chain in Malaysia has partnered with impact.com, Southeast Asiaā€™s leading partnership management platform, to run the countryā€™s first hypermarket affiliate marketing program. E-commerce and online shopping has skyrocketed since the pandemic, with the number of digital consumers in Southeast Asia expected to reach 380 million by 2026.

Retail 52
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Informa MENA Energy Forum 2022ā€”Self-reliant Europe in the Energy Sector in the Wake of Ukraine Crisis

Frost & Sullivan

Informa invited Frost & Sullivan to MENA Energy Forum 2022 to chair a series of panels focused on the current challenges in the global energy markets and the European Union’s response. This was part of a two-day online event Informa organised for energy industry professionals in the Middle East and North African region. Below are five key takeaways from the panels: The ambition is there: The general view was that Europe has stepped up to the plate in terms of its renewable energy ambit

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ImpartnerCON 2022 Features Session Speakers from Google, Splunk, TD SYNNEX, T-Mobile, Vertiv and More

Impartner

Customers and partners of Impartner to present real-world examples of successful partner programs, such as implementing Google Ads for the Channel, improving partner experience, building partner ecosystems, scaling partner onboarding and more. SALT LAKE CITY ā€“ October 6, 2022 ā€“ Impartner , the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel chiefs and leaders from Google, Splunk, TD SYNNEX, T-Mobile, Verti

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The Provocateurs: Episode 8 | Tom van der Lubbe

Thinkers 50

Thinkers50 in partnership with Deloitte presents: The Provocateurs: podcast series. EPISODE 8. ABOUT THIS EPISODE. Tom van der Lubbe: Inside Viisiā€™s Management Style. Tom van der Lubbe is the visionary and inspirational co-founder of Viisi, a Dutch financial services company that offers customized mortgage solutions. Founded in 2010 at the height of the financial crisis, Viisi is a remarkable company.

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THE FAMILIAR PURSE

Be Partner Ready

In the previous blog , I examined the first of the four purses (the HR purse) that non-profits & social enterprises can tap into when approaching corporates for resources & cash. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing. Let’s dive into the Philanthropy purse today. The Philanthropy purse is the most well-known to changemakers, who live and breathe philanthropy.

Legal 130
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Archer Aviation Applauded by Frost & Sullivan for Enabling Easier Intercity Travel with Its Urban Air Mobility Solutions

Frost & Sullivan

SAN ANTONIO, TX. ā€“October 5, 2022ā€“ Based on Frost & Sullivan ā€™s extensive research into the urban air mobility industry, it is proud to present Archer Aviation with the 2022 North America Company of the Year Award. Archer Aviation is developing electric vertical takeoff-and-landing (eVTOL) aircraft for urban air mobility (UAM) travel. These aircraft will have easier intracity travel, cutting hour-long commutes to minutes and easing traffic congestion on city infrastructure through its aerial

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Brazilian Connected Trucks Telematics Will Reach 2.59 Million Units by 2027

Frost & Sullivan

San Antonio ā€“ Oct. 5, 2022 ā€“ The need to address safety, security, and driver management inflates demand for telematics solutions, driving the Brazilian connected trucks telematics market. Frost & Sullivanā€™s recent analysis finds that carriers and insurance companiesā€™ emphasis on risk management requires telematics solutions on trucks that carry dangerous or expensive goods.