Tue.Oct 25, 2022

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Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes

Impact

The post Perfecting Publisher Partnerships: Developing More Profitable Affiliate Programmes appeared first on impact.com.

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Thinkers50 and ExecOnline Partner to Prepare Leaders to Meet New Business Challenges

Thinkers 50

The Partnership Combines Ground-Breaking Thought Leadership with a World-Class Online Leadership Development Platform to Address Critical Business Needs. LONDON, October 25, 2022 — Thinkers50, the world’s most reliable resource for identifying, ranking, and sharing the leading management and ideas, and ExecOnline, the pioneer of online leadership development, have entered into an exclusive partnership to create new online learning experiences to help leaders navigate economic volatility and an i

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impact.com Launches New Global Agency Partner Program, Helping Agency Partners Grow, Drive More Value for Customers

Impact

Program gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more. NEW YORK – Oct. 25, 2022 – impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners.

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Dell Technologies Streamlines Customer Procurement on AWS Marketplace with Tackle

Tackle.io

Why Tackle Executive Summary Dell Technologies is a global leader of personal computers, network servers, data storage solutions, and software. The Fortune 500 company had been providing its data protection products as bring-your-own-license offerings on AWS Marketplace, but it wanted to offer additional procurement options that would enable customer success, count toward committed cloud spend, and facilitate co-sell motions with partners.

Finance 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 top impact.com features you don’t want to miss in 2022

Impact

What if you had a Swiss army knife that added new tools when you needed them and refined old ones to fit modern tasks? That’s what you get with the impact.com platform, and 2022 offered users some exciting solutions for their partnership programs. This year, impact.com launched several new features to support the growth of the partnerships channel. In-app messaging for partners and brands.

Retail 64

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The 7 Habits of Highly Successful Channel Partner Programs

Impartner

Sales and marketing teams are evolving their strategies to keep up with changing customer behaviors, and the channel is a critical part of this evolution. According to McKinsey, ecosystems are expected to drive about $80 trillion in annual revenue by 2030 – that’s a third of the total global revenue! To be successful, a channel needs to evolve from operating as a traditional partner program to performing as a partner ecosystem.

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Dell Technologies Streamlines Customer Procurement on AWS Marketplace with Tackle

Tackle.io

Why Tackle. Executive Summary. Dell Technologies is a global leader of personal computers, network servers, data storage solutions, and software. The Fortune 500 company had been providing its data protection products as bring-your-own-license offerings on AWS Marketplace, but it wanted to offer additional procurement options that would enable customer success, count toward committed cloud spend, and facilitate co-sell motions with partners.

Finance 52
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AMPECO Applauded by Frost & Sullivan for Helping Businesses Develop and Launch Their Charging Operations with Its EV Charging Management Solution

Frost & Sullivan

SAN ANTONIO, TX. – October 25, 2022 – Frost & Sullivan recently assessed the global electric vehicle (EV) charging software industry and, based on its findings, recognizes AMPECO with the 2022 Global Electric Vehicle Charging Software Product Leadership Award. The company provides a white-label market-ready solution that helps businesses develop and launch charging operations.

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How publishers can become partnership experts with PXA and impact.com’s new certification training

Impact

A reported 81 percent of brands and 84 percent of publishers use affiliate marketing. With no shortage of competition, publishers need the best tools to connect with brands to stay ahead. These tools include easy application, contracting, tracking, reporting, and earning. . With impact.com’s powerful, purpose-built platform, publishers get a significant head start.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Global Demand for Autonomous Vehicles Encourages Alliances with Start-ups

Frost & Sullivan

San Antonio –Oct. 25, 2022– The transition from advanced driver assistance systems (ADAS) to autonomous driving (AD) has encouraged original equipment manufacturers (OEMs) to partner with start-ups to develop hardware and software capabilities. Frost & Sullivan’s recent analysis finds that the widespread adoption of Society of Automotive Engineers (SAE) and above autonomous features pushes OEMs to collaborate with multiple technology participants and start-ups to enable autonomous vehicle ev

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How partnerships help retailers sustain festive cheer all year round

Impact

The post How partnerships help retailers sustain festive cheer all year round appeared first on impact.com.

Retail 52
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Can Pay-As-You-Go Security Software Better Mitigate Threats?

Channel Insider

Cybersecurity leaders renewed their concerns about overlapping cybersecurity solutions that lead to unnecessary costs and security risks. On August 10, 2022, Saryu Nayyar, CEO of Gurucul , said that cybersecurity professionals believe their companies are wasting money. Gurucul’s June 2022 RSA Conference survey revealed that 43% of experts agree on the number one challenge in threat detection and remediation: an overabundance of tools.

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State of Cloud Marketplaces 2021

Tackle.io

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Most respondents identified their industry as either security or technology (AI, machine learning, etc.).

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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State of Cloud Marketplaces 2021

Tackle.io

Survey Methodology In summer 2021, Tackle surveyed senior leaders representing software sellers and buyers across multiple industries. About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Most respondents identified their industry as either security or technology (AI, machine learning, etc.).