Fri.Jan 21, 2022

From speech to insights: The value of the human voice

McKinsey

In a digital age, live voice contacts matter even more in providing a high-quality customer experience. New technologies make voice-data analysis easier to achieve, for lasting results. Insights on Operations Call centers Service operations

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How Do You Make Money as a Franchisor?

Internicola Law Firm

Learn about building revenue streams and find out how to generate income from your franchise system. Franchising can be an excellent way for entrepreneurs to expand their brand and generate steady revenue over time.

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Bold moves to boost European rail freight

McKinsey

Europe’s big aspiration to reverse the decline of its rail freight industry will require significant effort, with substantial investment and smart thinking. Governments and industry players can help to achieve this goal, as there are examples of success to draw on and some key levers to pull.

How to make influencer marketing part of your Southeast Asia marketing strategy

Impact

Let’s stop for a moment to consider the usual steps in a marketing campaign. First, you lay the groundwork with budget allocation, media planning, and strategizing. Then comes the execution itself.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How Contact Centers Leaders Are Responding to Continued Pandemic Uncertainty

CGS Inc

For the seventh year, CGS surveyed nearly 200 business leaders and decision makers representing IT, operations, finance and customer service departments across 25 industries.