Wed.Apr 13, 2022

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Diary of a Shopify merchant: How to scale your affiliate partnership program

Impact

Ever wonder how Shopify merchants — like the stylish tumbler brand Corkcicle — increase revenue and create sustainable affiliate partnerships? Well, there’s a recipe for their success. But how can you use this recipe to integrate a successful affiliate program with your marketing strategy? The proof is in the pudding: affiliate marketing offers high rates of customer acquisition and revenue growth.

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Selling Your First Franchise: How to Respond to Franchise Inquiries

Internicola Law Firm

Are you a new franchisor wondering what it takes to sell a franchise? Read on to learn how to respond to franchise inquiries and develop a sales process that works. For startup franchisors, responding to franchise inquiries the right way is a critical part of scaling your business. It can mean the difference between closing a sale or losing one – especially when it comes to working with franchise brokers in the future.

Legal 98
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What Your CEO Should Know about Partner Ecosystems (but didn’t know to ask)

Phoenix Consulting Group

I have been building partnering programs since the ’80s. What surprises me over my career as a partnering professional, and now as a consultant, is that I still have to explain why partners are crucial to business growth and viability. In fact, I can recount times I was grilled by C-level executives to justify resources and the very existence of the partner program.