Fri.Jul 01, 2022

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Four things every commerce content publisher can do now to grow

Impact

Originally published on Marketing Donut. Commerce content arrived just in time for the publishing industry. As dollars from conventional ads, subscription services, and paywalls dried up, commerce content appeared as a customer-friendly and sustainable path to revenue. Early in the pandemic, customers relied on trusted publisher recommendations to evaluate and purchase items online that they hadn’t searched before.

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Affiliate marketing: why it’s an effective SaaS distribution channel and how to get started

Impact

The average person can see up to 10,000 ads every single day. As consumers, we’re constantly bombarded with advertisements both in person and online. But if you stop to think about the ads you’ve been exposed to in even the last few hours, it’d probably be difficult to recall every one of them. SaaS brands need to find a way to stand out and break free of the ad blindness that can lead to wasted marketing dollars — but could affiliate marketing be the answer?