Fri.Jul 01, 2022

E-commerce: At the center of profitable growth in consumer goods

McKinsey

Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the evolving needs of consumers and customers. Insights on Consumer Packaged Goods E-commerce United States

Four things every commerce content publisher can do now to grow

Impact

Originally published on Marketing Donut. Commerce content arrived just in time for the publishing industry. As dollars from conventional ads, subscription services, and paywalls dried up, commerce content appeared as a customer-friendly and sustainable path to revenue.

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Top Municipal Government Software By Category

ClearPoint Strategy

Whether it’s for accounting, asset management, communications, or anything else, the right software can do for local governments what it does for any type of organization—give them an advantage in the areas of efficiency, productivity, and decision-making.

Affiliate marketing: why it’s an effective SaaS distribution channel and how to get started

Impact

The average person can see up to 10,000 ads every single day. As consumers, we’re constantly bombarded with advertisements both in person and online. But if you stop to think about the ads you’ve been exposed to in even the last few hours, it’d probably be difficult to recall every one of them.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Navigating a decade of challenges: Five winning initiatives for mining CEOs

McKinsey

Miners will need to dig deep—and not just metaphorically speaking—to boost performance and deliver value as a decade of unprecedented challenges unfolds. Metals & Mining Insights Mining

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