Stellar Partnerships

JULY 4, 2022

I once asked an international development expert what she really wanted from a corporate partner. Her response wasn’t what I expected. Rather than ask for a large amount of money for more programs, she said this. ‘There’s a copper mine near one of our biggest programs in Chile. I’d love the company to shut it down so the local communities could have better water, less pollution and their own land to grow food again.

Collaboration 130

Collaboration 130

INSEAD Knowledge

JULY 4, 2022

How a social movement and an influential magazine successfully challenged the morally problematic use of fur in fashion.

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128

Impact

JULY 4, 2022

The average consumer is estimated to see between 5,000 and 10,000 ads online every day. Strategies such as banner ads and pop-up ads don’t reach audiences as they once did and viewers see them as intrusive. That’s where commerce content partnerships come in — a winning solution for both publishers and brands to speak with their customers. When you share your brands through content partnerships, you can: Get more eyes on your content Help readers access helpful information Increase sales Build st

Partnership management 97

Partnership management Collaboration 97

INSEAD Knowledge

JULY 4, 2022

War brings out the worst in people and destroys the very foundations of humanity.

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108

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

IBM Business Partners

JULY 4, 2022

In the latest of the C-Suite series by IBM Institute for Business Value, sustainability was found to be top of mind for CEOs. The study, interviewing 3,000 CEO’s, revealed that there has been a dramatic emergence of sustainability onto the ‘mainstream corporate agenda’ with CEOs identifying sustainability as their ‘greatest challenge’. With reports of CEOs experiencing great pressure from board members and investors to transform their business in pursuit of becoming more sustainable, there’s gre

Banking 57

Banking Energy Collaboration Ecosystems 57

Frost & Sullivan

JULY 4, 2022

Research into the use of alternative fuels in heavy-duty combustion engines has been gathering momentum as the off-highway (OHW) industry pivots towards clean energy and looks for viable low/zero-carbon fuel replacements for diesel. Against this backdrop comes the announcement of Mahle Powertrain’s plans to develop ammonia-powered engines that can replace conventional diesel powertrains.

Construction 52

Construction Engineering Energy 52

Impact

JULY 4, 2022

Affiliate programs traditionally involve two parties: publishers (affiliates) and the advertisers (brands) that pay them to promote products or services. Old school affiliate marketing was fairly inflexible — consisting of online publishers that posted links or banner ads to drive traffic. They earn the same commission as everyone else and often promote goods they didn’t vet.

Credit 52

Credit Strategic partnership Government Partnership management 52

Impact

JULY 4, 2022

You’ve created your business strategy, gotten your budget approved, and you’re well on your way to creating a successful SaaS affiliate marketing program — you just need to find the right platform to help you manage it all. The right technology can help you better manage partner communication, keep track of contracts and results, and make it easier to scale your program.

Partnering capability and readiness 52

Partnering capability and readiness Partnership management Insurance Legal 52