Fri.Aug 05, 2022

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Do Value-Added Resellers (VARs) Still Exist?

Channel Insider

When computers were new and IBM and Apple were the only real players in the game, they sold their products through resellers. Because these resellers were competing for business while selling products at the same price, many started adding free services to entice customers to buy from them instead of their competitors, birthing the business model of the value-added reseller (VAR).

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Keep your business afloat in today’s economic storm & what to do if you can’t!

Better Business for Good Company

Keep your business afloat in today’s economic storm & what to do if you can’t! Government financial aid has dried up exposing your profitability and potential insolvency. We de-mystify this “I” word, what it means to be insolvent and give you clear solutions so you can sleep well at night and get your mojo back to focus on your business. Pick up valuable tips to protect your business and personal assets in a volatile and increasingly adverse business environment.

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Cybersecurity for AEC Firms

PSMJ Resources Blog

With news headlines filled with reports of cyberattacks shutting down everything from fuel pipelines, to food distribution, to internet services, it is not unthinkable that your architectural firm, engineering firm, or construction company could become the next victim.

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How sales enablement platforms can help sales and channel partners engage in value selling?

Mindmatrix

Value selling is one of the most successful sales techniques that is widely used in the industry by both direct and indirect sales channels. This blog explains what value selling is and discusses the role of sales enablement platforms in helping channel partners and salespeople engage in value selling effectively. What is value selling? Value selling is a sales technique that attempts to convert a lead into sale by leveraging the value the product or service provides to the prospect.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to start a partnership marketing program

Impact

With no clear action plan for development, many of the world’s iconic buildings, like the Sydney Opera House or the Empire State Building, would have remained a mere thought. Similarly, once you’ve decided to invest in partnership marketing , the next big step is determining how to start a program within your enterprise. No roadmap fits every type of business, but you can take some essential steps to launch a successful partnership marketing program: Identify the right time to start.