Do Value-Added Resellers (VARs) Still Exist?
Channel Insider
AUGUST 5, 2022
When computers were new and IBM and Apple were the only real players in the game, they sold their products through resellers. Because these resellers were competing for business while selling products at the same price, many started adding free services to entice customers to buy from them instead of their competitors, birthing the business model of the value-added reseller (VAR).
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