Tue.Dec 07, 2021

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HEART & IMPACT

Be Partner Ready

Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active. Coles launched the Coles Health Hub , a one-stop online portal offering practical information & solutions around exercise, diet & nutrition, mental health and most importantly, motivation.

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Poly’s Nick Tidd on Redefining the Value of Technology

The 2112 Group

Nick Tidd, vice president of global channel sales at Poly, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better meet customers’ evolving technology needs. The COVID-19 pandemic changed the way the world thinks about work as employees grew accustomed to using their own devices and technology platforms. Now, as employees return to the office, they’re seeking the same rich technology experience to which they’ve become accustomed.

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Four reasons global retail brands like ZALORA look to affiliates and partnerships for growth

Impact

Est. reading time: 6 minutes. Both consumers and retailers have had enough of ads. Digital advertising is becoming a less cost-effective mode of customer acquisition as already inflated costs per acquisition (CPA) continue to rise and performance sinks. Events such as recent privacy shifts at Apple , for example, caused the average cost of conversion for ecommerce marketers to surge 200 percent for tracked users and 155 percent for non-tracked users during a six-month period. .

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Race to Zero: Biz Schools Must Supercharge Firm Engagement

INSEAD Knowledge

Mixed outcomes from COP26 mean business schools must step up to help business leaders accelerate the transition to a net-zero global economy.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ongoing Customer Loyalty: Add Customer Appreciation Tactics to Your Strategy

ITA Group

Ongoing Customer Loyalty: Add Customer Appreciation Tactics to Your Strategy. You don’t need to be reminded of the importance of keeping your customers happy. But as a business grows, they tend to focus on scaling, processes and acquisition, and in turn, become more impersonal and colder toward their customers. Keeping your customers happy is about making them feel like you care about them.

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Recapture Revenue With Auto Fleet Parts and Service Operations

Market Source Inc

As auto sales climb, inventory shortages mean repairs have sagged. Auto dealerships can recapture lost profit and revenue with mobile fleet and commercial repair programs. Here’s how to do it right. The post Recapture Revenue With Auto Fleet Parts and Service Operations appeared first on MarketSource.

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impact.com teams up with Google Pay to bring even more offers to Google Pay users

Impact

New York, NY, December 7, 2021 — Today, impact.com , the world’s leading partnership management platform, announced a new integration with Google Pay, which will power an updated premium offers experience for Google Pay users. impact.com’s technology provides Google Pay with the flexibility and scale to present unique promotional offers to its customer base. .

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LaVoieHealthScience Expands Media Relations Leadership with the Appointment of Tony Berry as Vice President of Media Relations

LaVoie Health Science Blog

Enhances Firm’s PR Capabilities to Amplify Clients’ Stories to Media Relations Stakeholders. Berry Joins LaVoie from UMass Memorial Health Where He Was Senior Director, Media & Public Relations. [link]. BOSTON & NEW YORK–( BUSINESS WIRE )– LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Tony Berry as Vice President of Media Relations.

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24-7 Intouch Recognized by Frost & Sullivan for Its Value-driven Customer Service Solutions

Frost & Sullivan

SANTA CLARA, Calif. – December 7, 2021 – 24-7 Intouch has been recognized by Frost & Sullivan with the 2021 Customer Value Leadership Award for helping organizations transform their customer experience. Based on Frost & Sullivan’s recent analysis of the North American customer experience outsourcing services market, 24-7 Intouch has demonstrated excellence in innovating, creating new products, digital technology solutions, and services that serve ever-evolving customer needs. 24-7 Intouc

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Three cheers for FlipGive, a giveback app for sports families across North America: A Q&A

Impact

It’s easy to love a brand that supports a cause you care about, and even easier if that cause is your daughter’s field hockey team. FlipGive is the shopping rewards app for families that unlocks sales and shopper loyalty through community givebacks. Here’s how it works. A youth sports, dance, or chess team, for example, can set up a FlipGive account and invite parents and supporters to join.

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Global Webinars and Virtual Events Market Boom Continues as Hybrid Work Goes Mainstream

Frost & Sullivan

San Antonio – Dec. 8, 2021 – Frost & Sullivan’s recent analysis finds that the long-term, sustainable impact of hybrid work and the adoption of digital channels are creating an unprecedented wave of webinars and virtual events. The global webinars and virtual events market is projected to reach $4.44 billion by 2025, up from $1.57 billion in 2020, growing at a compound annual growth rate of 23.1%.

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Flawless Audio Boosts Effective Collaboration and Equal Opportunity in Hybrid Work

Frost & Sullivan

SAN ANTONIO – Dec. 7, 2021 – In today’s hybrid work environment, businesses are increasingly evolving meeting formats to accommodate people working from various locations worldwide. Underscoring this trend, Frost & Sullivan and Shure’s latest white paper reveals that teams are less accepting of audio disruptions that derail their meeting agenda, make them less productive or appear unprofessional.

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Achieving Unified IT/OT Security Testing to Protect Today’s Converged Environments: Enhanced digital transformation leads to the convergence of IT and OT

Frost & Sullivan

Both technology domains have gradually converged within manufacturing floors, office buildings, power plants, and city streets. This phenomenon presents a challenge to chief information security officers (CISOs) who must achieve these new digital outcomes while keeping IT and OT systems cyber secure. OT devices have traditionally relied on specific security controls, often with low levels of security built in.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.