Vendor Support of MSPs: Why It’s Important & How to Do It
Channel Insider
DECEMBER 8, 2022
Trade shows and industry events are major recruitment venues for vendors looking to expand their partner networks. They send teams to these shows who work the floor, wine, dine, and sign up new partners by the score. They invest heavily in after-hours parties and hospitality suites to lure as many partners are possible. However, almost all of the onboarding effort sits at the front end, which can prematurely ruin the relationship.
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