Impact
MARCH 5, 2021
Okay, so I have 18+ years of experience in both the influencer and affiliate sides of the partnership space, but Influencer verzuz affiliate: where the two channels differ, align, and win still rocked my world. This panel discussion was fascinating and revelatory, and I can’t recommend it enough to any brand, small business, or partnership professional looking toward the digital future.
Mindmatrix
MARCH 5, 2021
Sales playbooks are not a novel concept anymore. Almost every organization involved in B2B sales is aware of the critical role played by sales playbooks in helping their sales teams close deals faster. However, a lot of them are still not able to get the concept of playbooks quite right. A lot of organizations treat sales playbooks as an asset dump–a place to push ALL the content that marketing has created for sales, and then, leave it to the salespeople to figure out what to use. .
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Impact
MARCH 5, 2021
As the world’s largest commerce content monetization platform, Skimlinks helps publishers diversify beyond advertising and activate content as a revenue stream — contributing as much as 25% of their overall revenue. In turn, all kinds of merchants gain access to quality content as a means to reach new audiences and drive traffic and conversions. Impact’s APAC Partner Development Manager, Nick Pringle, dialed in with Camilla Pacelli, Director of Partner Development APAC, and Devi Soetardjo, Merch
Collaboration LLC
MARCH 5, 2021
Pandemic life has given me plenty of time to reflect. Doesn’t it feel like we took so much for granted in the Before Times? We just assumed that there would always be a restaurant for the perfect business lunch, a gym to work off our stress, and a bar for an amazing date night. It was shocking when all of this was taken away from us when COVID-19 shuttered our beloved community.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impact
MARCH 5, 2021
Apple recently updated its policies around tracking and identifying users across mobile apps. One result of this update is that device-level install attribution will no longer be possible without user consent. The install attribution landscape will change drastically once iOS 14.5 goes into effect — potentially as early as mid-March 2021. . The change marks a major shift in the way mobile user acquisition campaigns will be measured.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Impact
MARCH 5, 2021
Since 2013, the United Nations has celebrated the International Day of Happiness as a way to recognize the importance of happiness in the lives of people around the world. The United Nations (UN) subsequently launched a set of goals to end poverty , reduce inequality , and protect our planet — three things that contribute to human wellbeing and happiness.
Market Source Inc
MARCH 5, 2021
Retail today moves fast. From the latest mobile device, smart appliance, or wearable wellness tracker, it’s growing more difficult for retailers to keep up with the market’s pace. The post The ROI of Retail Sales Training appeared first on MarketSource.
Impact
MARCH 5, 2021
Apple recently updated its policies around tracking and identifying users across mobile apps. One result of this update is that device-level install attribution will no longer be possible without user consent. The install attribution landscape will change drastically once iOS 14.5 goes into effect — potentially as early as mid-March 2021. The change marks a major shift in the way mobile user acquisition campaigns will be measured.
CGS
MARCH 5, 2021
Op-ed from Crain’s New York Business. CGS president and CEO Phil Friedman and Ed Cox, retired partner, Patterson Belknap Webb & Tyler LLP, recently co-wrote an op-ed piece for Crain’s New York Business. It outlines four key areas where business leaders in the New York region can use their voices and influence to help the city bounce back in the post-COVID era. . .
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Impact
MARCH 5, 2021
When I see Women’s History Month approaching, my mind automatically veers towards some of the heavy-hitting pioneers who have shaped the women’s movement. Gloria Steinem, Bell Hooks, Ruth Bader Ginsburg, and Audre Lorde are names that come to mind. Today, there is a new class of female activists fighting the good fight that was handed down to them. They are dedicated to real and radical change in the workplace, government, and in our greater society overall.
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