Mon.Dec 10, 2018

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Why Channel Partners of All Sizes Matter

Impartner

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 2: Small or Big Fishes? Small or Big Fishes: Here is the question, “Should you focus your channel sales and marketing efforts on catching and retaining the big fish, or try to net as many small fishes as possible?” Over my numerous years in the channel, I have found many companies struggle with this and yo-yo constantly between one approach and to the other.

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Create a Strategy with IMPACT, Not Strategery

CPS

Wikipedia defines strategy as “is a high level to achieve one or more goals under conditions of uncertainty.” The word is of military origin, deriving from the Greek word strategos. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked.