What is lead generation (and how it works for affiliate marketing)
Impact
JUNE 29, 2022
Without generating traffic, your products or website aren’t enough on their own. Brands need to connect with new consumers to expand sustainably. Lead generation (or lead gen) invites people to engage with your brand before buying or signing up. Lead gen can fit with your business model and usually involves exchanging personal information (like phone numbers or emails) for discount codes, free style guides, or detailed quizzes and recommendations.
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