Wed.Jun 29, 2022

What is lead generation (and how it works for affiliate marketing)

Impact

Without generating traffic, your products or website aren’t enough on their own. Brands need to connect with new consumers to expand sustainably. Lead generation (or lead gen) invites people to engage with your brand before buying or signing up.

Why Cybersecurity Asset Monitoring in the Cloud is So Hot Right Now

Compare The Cloud

Cloud-native infrastructure holds the promise of greater ease of deployment and faster time to value. It has elasticity built-in and leverages cloud speed.

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Brand partnerships: making authentic connections with values-driven consumers

Impact

The power of choice. It’s a brand’s toughest competition — and they’re marketing to the most informed, educated buyer in history. When a product is positioned at a similar price point and quality as other products, businesses win the hearts of shoppers through brand values.

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Video entertainment in 2030

McKinsey

McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized. Our Insights Media & Entertainment

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

7 Types Of Urban Planning Concepts Explained

ClearPoint Strategy

Urban planning is the process of developing and designing urban areas to meet the needs of a community. The practice draws from a number of disciplines—architecture, engineering, economics, sociology, public health, finance, and more—and strives to prepare cities and towns for the future.

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The Rise of Sheconomy: Women’s Increasing Impact on Business, Culture, and Healthcare

Frost & Sullivan Manufacturing

The Sheconomy impacts almost every economic sector because a more significant proportion of highly educated women are joining the global workforce every year.

Stacey Sher on the future of movies and streaming

McKinsey

The veteran film and TV producer shares her perspective on what the technology shifts roiling the entertainment business mean for both artists and audiences. Our Insights High Tech & Internet

CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth

Tackle.io

Why Tackle. Tackle is Key to CircleCI's AWS Marketplace Growth. CircleCI, a software-as-a-service (SaaS) company that delivers a continuous integration platform, saw the writing on the wall as its customers began changing the way they buy software. Carving out a presence on AWS Marketplace was key.

How influencers and affiliates bring different strengths to your partnerships revenue growth strategy 

Impact

In the world of partnerships, affiliates and influencers go together like Bey and Jay-Z. Both play an integral role as solo artists in your revenue channel — and work magic when positioned well in your overall marketing strategy.

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Join us on Sept. 13 at 9:30 am PT as Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss the virtual selling practices that every company should adopt, and how to succeed at selling in a hybrid world.

Active allyship: Do your LGBTQ+ employees feel supported and included?

McKinsey

Companies highlight their outreach efforts during Pride Month, but LGBTQ+ workers persistently report microaggressions and feelings of isolation at work. Here’s how LGBTQ+ employees report their workplace experience. Diversity and Inclusion Diversity

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Multiple Brains Are Better Than One 

The 2112 Group

The Channelnomics Brainstorm program ensures that channel professionals are never alone in solving problem s and exploring new ideas. . As a route to market and sales model, the channel is well-defined. It doesn’t take much for a newbie to learn channel language, functions, and value propositions.

Capturing growth in Asia’s emerging EV ecosystem

McKinsey

Asia’s electric-vehicle market is poised for growth. Those who approach the challenges and opportunities with an ecosystem view can create significant value for their business—and the global climate. Future of Asia Asia-Pacific Sustainability Growth Innovation Disruptive Technology

The Rise of Sheconomy: Women’s Increasing Impact on Business, Culture, and Healthcare (Part 2)

Frost & Sullivan Manufacturing

This is Part Two of The Rise of Sheconomy: Women’s Increasing Impact on Business, Culture, and Healthcare. You can access part one here. SP: What are some of the challenges that remain for women as the social and business spheres adjust to a post-pandemic world?

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How capital expenditure management can drive performance

McKinsey

Want to reduce project costs and timelines while increasing returns? Undertake a top-to-bottom reassessment of your capital investments at every stage of the life cycle. Strategy & Corporate Finance Insights

Global Ground Station Services Market to be Transformed by Innovative Business Models

Frost & Sullivan Manufacturing

San Antonio, TX. June 29,2022–Multiple aggregator business models are a prominent factor in the evolution of the ground station market, according to Frost & Sullivan´s recent analysis, Growth Opportunities for Global Ground Station Services.

How to harness the power of teams in life insurance

McKinsey

Teaming can unlock significant value in North America’s life insurance sector, but only if insurance carriers reimagine their distribution model across five dimensions. Insights on Financial Services Life insurance

ABB Applauded by Frost & Sullivan for Decreasing Power Consumption and Lowering Carbon Emissions with Its Power Technology Subsea System

Frost & Sullivan Manufacturing

San Antonio, TX – June 29, 2022 – Frost & Sullivan recently assessed the global oil and gas automation industry, and, based on its research results, recognizes ABB with the 2022 Global Oil and Gas Automation Technology Innovation Leadership Award.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Playing offense on circularity can net European consumer goods companies €500 billion

McKinsey

European consumer goods companies that adopt a circular business model view extending product life through repair, resale, refurbishment, and recycling as an opportunity for growth rather than a threat. Insights on Consumer Packaged Goods Consumer packaged goods Europe Sharing economy

Growth in Cyber Attacks Boosts Global Demand for Endpoint Security

Frost & Sullivan Manufacturing

San Antonio –June 29, 2022– The changing landscape and significant surge in cyber threats have contributed to the high demand for endpoint security solutions globally, finds Frost & Sullivan’s recent analysis.

Driven by purpose: 15 years of M?Pesa’s evolution

McKinsey

Pesa Africa’s managing director Sitoyo Lopokoiyit shares his views on running one of Africa’s first fintechs. Insights on Financial Services Financial Services

Global Ground Station Services Market to be Transformed by Innovative Business Models

Frost & Sullivan

San Antonio, TX. June 29,2022–Multiple aggregator business models are a prominent factor in the evolution of the ground station market, according to Frost & Sullivan´s recent analysis, Growth Opportunities for Global Ground Station Services.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Businesses Winning Women’s Hearts to Thrive: 9 Mega Trends Leading the Way in the Sheconomy

Frost & Sullivan Manufacturing

San Antonio, TX – June 29, 2022 – The increasing economic power of women worldwide encourages investors across sectors to adopt a growth strategy that focuses on women as consumers, finds Frost & Sullivan’s recent analysis, Nine Mega Trends Leading the Sheconomy.