Wed.Jun 29, 2022

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What is lead generation (and how it works for affiliate marketing)

Impact

Without generating traffic, your products or website aren’t enough on their own. Brands need to connect with new consumers to expand sustainably. Lead generation (or lead gen) invites people to engage with your brand before buying or signing up. Lead gen can fit with your business model and usually involves exchanging personal information (like phone numbers or emails) for discount codes, free style guides, or detailed quizzes and recommendations.

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Global Ground Station Services Market to be Transformed by Innovative Business Models

Frost & Sullivan

San Antonio, TX. –June 29,2022–Multiple aggregator business models are a prominent factor in the evolution of the ground station market, according to Frost & Sullivan´s recent analysis, Growth Opportunities for Global Ground Station Services. The models integrate excess/idle ground station terminal capacity into an automated digital platform, helping users cost-effectively schedule their data exchange tasks with their respective satellites.

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How influencers and affiliates bring different strengths to your partnerships revenue growth strategy 

Impact

In the world of partnerships, affiliates and influencers go together like Bey and Jay-Z. Both play an integral role as solo artists in your revenue channel — and work magic when positioned well in your overall marketing strategy. But like hip-hop’s most beloved power couple, influencers and affiliates are different in that they bring unique strengths to center stage.

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ABB Applauded by Frost & Sullivan for Decreasing Power Consumption and Lowering Carbon Emissions with Its Power Technology Subsea System

Frost & Sullivan

San Antonio, TX – June 29, 2022 – Frost & Sullivan recently assessed the global oil and gas automation industry, and, based on its research results, recognizes ABB with the 2022 Global Oil and Gas Automation Technology Innovation Leadership Award. The company excels in innovating subsea systems and electrification services and provides underwater control solutions for offshore and submerged industrial systems, especially in the natural gas and oil sectors, thus leading the subsea systems aut

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Brand partnerships: making authentic connections with values-driven consumers

Impact

The power of choice. It’s a brand’s toughest competition — and they’re marketing to the most informed, educated buyer in history. When a product is positioned at a similar price point and quality as other products, businesses win the hearts of shoppers through brand values. Core brand values encompass the beliefs a company stands behind and guides: Brand stories Company actions and behaviors Decision-making processes.

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CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth

Tackle.io

Why Tackle Tackle is Key to CircleCI's AWS Marketplace Growth CircleCI, a software-as-a-service (SaaS) company that delivers a continuous integration platform, saw the writing on the wall as its customers began changing the way they buy software. Carving out a presence on AWS Marketplace was key. By engaging Tackle, CircleCI navigated the AWS Marketplace integration and provided a solution to customers who wanted a simplified procurement process.

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Global Ground Station Services Market to be Transformed by Innovative Business Models

Frost & Sullivan

San Antonio, TX. –June 29,2022–Multiple aggregator business models are a prominent factor in the evolution of the ground station market, according to Frost & Sullivan´s recent analysis, Growth Opportunities for Global Ground Station Services. The models integrate excess/idle ground station terminal capacity into an automated digital platform, helping users cost-effectively schedule their data exchange tasks with their respective satellites.

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CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth

Tackle.io

Why Tackle. Tackle is Key to CircleCI's AWS Marketplace Growth. CircleCI, a software-as-a-service (SaaS) company that delivers a continuous integration platform, saw the writing on the wall as its customers began changing the way they buy software. Carving out a presence on AWS Marketplace was key. By engaging Tackle, CircleCI navigated the AWS Marketplace integration and provided a solution to customers who wanted a simplified procurement process.

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Businesses Winning Women’s Hearts to Thrive: 9 Mega Trends Leading the Way in the Sheconomy

Frost & Sullivan

San Antonio, TX – June 29, 2022 – The increasing economic power of women worldwide encourages investors across sectors to adopt a growth strategy that focuses on women as consumers, finds Frost & Sullivan’s recent analysis, Nine Mega Trends Leading the Sheconomy. Women’s shift in consumption and spending patterns with the rise in their income will create immense potential for online retail, large-format convenience stores, and doorstep services.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Rise of Sheconomy: Women’s Increasing Impact on Business, Culture, and Healthcare (Part 2)

Frost & Sullivan

This is Part Two of The Rise of Sheconomy: Women’s Increasing Impact on Business, Culture, and Healthcare. You can access part one here. SP: What are some of the challenges that remain for women as the social and business spheres adjust to a post-pandemic world? RD: With the pandemic slowly winding down, more women are returning to work, but a company cannot look at the last salary drawn as a benchmark to pay in a return to work.

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The Rise of Sheconomy: Women’s Increasing Impact on Business, Culture, and Healthcare

Frost & Sullivan

The Sheconomy impacts almost every economic sector because a more significant proportion of highly educated women are joining the global workforce every year. With the increase in spending power, women are propelling economic activity from both ends—accelerating the firm’s growth as a workforce and featuring as promising retail consumers. However, this female-powered economy is more than a mega-trend for leveraging the economy.

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