Tue.Jul 06, 2021

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Top B2B Lead Generation Agencies of 2021

Jake Jorgovan

Finding a lead generation service can be a complicated task—there are many fly-by-nighters with a beautiful website and the gift of the gab, but their results lack expertise and are simply hot air. And then there are those lead generation agencies that don’t give value for money. How can you find a lead generation company that actually knows what it’s doing and can be counted on to bring new business to your sales pipeline?

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Kaseya Breach Shakes Faith in ITSM Platforms

Channel Insider

Managed service providers (MSPs) both large and small are reassessing their approaches to managing IT in the wake of a cyberattack against the IT service management (ITSM) platform provided by Kaseya. Kaseya is now reporting its software-as-a-service (SaaS) instance of its Virtual System Administrator (VSA) platform will be back online sometime between 4:00 and 7:00 EST today.

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Mixing Business and Pleasure for Competitive Advantage

INSEAD Knowledge

A recent study shows how entrepreneurial team formation can be improved by combining two established strategies.

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Why is Collaborative Leadership Important?

TRG Blog

Organisations nowadays have to keep themselves afloat with the ever-changing pace of the business world. The shifting movement is going towards a more collaborating, innovating and team-based way of operating. As a result, top leaders need to take a more open approach in the workplace in which each and every member of the team engages and contributes to the overall success.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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16 Podcasts Every Event Professional Should Listen To

ITA Group

16 Podcasts Every Event Professional Should Listen To. One of life’s simplest pleasures for me is a long road trip on my own. I love having open road in front of me and the flexibility to go where I want, stop when I want, and listen to what I want. This is probably why I have an extensive list of favorite podcasts—some that I listen to regularly and some that I save on standby waiting for my next trip. .

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Back to basics: What is affiliate marketing?

Impact

Est reading time: 4 min. For those new to affiliate marketing or keen to keep up with the latest affiliate partnership trends, it’s a good idea to go back to basics. Today let’s answer one of the top questions marketers ask about affiliate marketing: What is affiliate marketing? Affiliate marketing is a performance-based marketing channel. Affiliate publishers promote products on behalf of brands.

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PROACTIVE FIRMS MOVE AHEAD POST COVID

PSMJ Resources Blog

Solid strategic planning and enthusiastic brand activism are front and center for proactive firms wanting to differentiate themselves from the competition. Two industry leaders share their secrets for staying ahead of the curve.

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Prepared to Pivot and Swivel: Developing the Skills of Adaptive Leaders

Vantage Partners

Originally posted on April 19, 2021 on Training Industry's blog.

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How commerce content increases revenue

Impact

There’s a lot of chatter about commerce content these days and how it’s the future of advertising for publishers. Even though the practice has been around for years, there’s been a recent significant uptick. Simply explained, commerce content or content partnerships is when publishers — websites and apps with loyal followings — create articles, listicles, videos, and other digital content that promotes brands and products their editorial team believes in.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

Impartner

A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its objectives with partners. But after evaluating different tech options, Vertiv turned to PRM-leader Impartner. Now, Vertiv is poised to scale to new heights.

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What to know about commerce content

Impact

Commerce content has been on a steady rise in recent years. With the death of the cookie and the inevitable decline of advertising , it’s no surprise that a more authentic way of reaching audiences should rise to the occasion. Commerce content is solving many problems for marketers, brands, and consumers. . We’ll cover some of the basics and need-to-knows of commerce content here but for a more in-depth read, download Content Partnerships 101.

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Safety Habits and the Benefits They Bring

CenterPoint Group

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Ultimate guide to lead generation fraud

Impact

Est reading time: 15 minutes. Fraud has long been a challenge for those in lead generation. A complex supply chain model allows for multiple points of entry for those aiming to commit fraud. This is particularly true in scenarios where you may be purchasing leads from an aggregator, who is buying those leads from an affiliate network, who is buying them from a sub-affiliate network, and so on. .

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.