Measurable Metrics for Your PR Team
COO Alliance
DECEMBER 16, 2021
Commonly, the typical PR person likes to write press releases, post them out to newswires, and say a little prayer that your company’s stories will be lucky enough to get in the media. It’s not surprising that’s the preferred method of many PR teams. It’s the path of least resistance. Your PR team doesn’t have to talk to anyone and can, instead, stay hidden safely behind a desk.
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