Impact

MARCH 9, 2023

Brands search overseas for low-risk growth as they wade through a turbulent economy and persistently high costs on search and social. As a result, international affiliate and partnerships marketing in developing markets are gaining traction. Brands are ready to diversify campaign demos and take advantage of flexible commissioning rules—and they’re attracting and retaining new customers in markets outside of the US.

Collaboration 98

Collaboration Engineering Utilities 98

Chameleon Sales

MARCH 9, 2023

You have undoubtedly heard about artificial intelligence (AI) and how it will impact many business areas. Perhaps you’ve even researched artificial intelligence for customer experience. But before you go down that path, consider how AI could positively or negatively impact your B2B customer strategy. In a world striving for optimal efficiency, we see more and more removal of the human element from business processes at all levels in favor of automated digital solutions.

52

52

PSMJ Resources Blog

MARCH 9, 2023

Machines have been taking human jobs for centuries, but this time it’s different. The jobs machines took in the First Industrial Revolution substituted their “muscle” for ours, or they relieved us of simple, repetitive tasks. Machines provided a uniformity and stamina that humans couldn’t match. Humans served as master, and new jobs emerged building, managing, and maintaining the subservient machines.

Business development 52

Business development 52

Impact

MARCH 9, 2023

When the economy shifts and budgets tighten, some brands cut their marketing budgets first. This may seem like a good strategy, but studies over time show that investing during an economic hardship can actually help brands in the long run. During the early 1980s recession, McGraw Hill Research found that business-to-business (B2B) companies that increased its ad spending grew sales by 275 percent compared to 19 percent for companies that didn’t.

Partnership strategies 52

Partnership strategies Partnership success Partnership management Strategic partnership 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr