Partner Path

DECEMBER 12, 2022

It’s like in the Harry Potter books, where they refer to the main antagonist as “he-who-must-not-be-named.” As if just saying Voldemort out loud would conjure his presence. No one wants to say the word recession lest they make it a reality. Instead, I’ve heard “economic headwinds” and “a really tough market” with regularity. However, not calling it a recession doesn’t mean we don’t feel the effects of tighter budgets, pressure to produce revenue and a renewed focus on profitability.

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INSEAD Knowledge

DECEMBER 12, 2022

Every so often businesses face shocks that have unknown and unpredictable implications for the future performance of their existing strategy and business model. In an increasingly global world, the repercussions of a significant shock – such as the Covid-19 pandemic – simply cannot be imagined. When the virus first started circulating, nobody could begin to fathom all the ways in which it would impact their businesses and personal lives.

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Retail Ecosystems Insurance Government 120

Compass Point

DECEMBER 12, 2022

Leadership. There are countless quotes on the topic. There is even more misunderstanding about where leadership comes from, how to nurture it within an individual, and why it matters. “Effective leaders take a personal interest in the long-term development of their employees, and they use tact and other social skills to encourage employees to achieve their best.

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Planview Blog

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. At the time, I was a Ph.D. student completing research on value streams, task contexts, and flow. I was not sure who Forrester was and why they were researching a category called Application Lifecycle Management (ALM).

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Market Source Inc

DECEMBER 12, 2022

Personalization is no longer an effort that B2B companies can set aside for the future. Customers expect it! But what is it, why is it critical, and how does it create customer lifetime value? The post Why Personalization Matters to Your B2B Customers appeared first on MarketSource.

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Market Source Inc

DECEMBER 12, 2022

Today’s retail shoppers want it all—the instant gratification of digital self-service and the comfort of personal interactions with store associates. Here’s how to satisfy all their expectations. The post Getting Mixed Messages from Retail Customers? appeared first on MarketSource.

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Retail 52

Impact

DECEMBER 12, 2022

When you recruit new partners, you add voices to the chorus singing your brand’s praises. One voice can fill a room, but a whole choir may reach every seat in an auditorium. In the same way, the benefits of your partnership program will magnify as it expands. Companies with more than 20 percent revenue growth from partnerships have double the number of partners in their program than companies with slower growth.

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Frost & Sullivan

DECEMBER 12, 2022

Leading US-based automotive supplier BorgWarner is amping up its electrification journey – encapsulated in the “Charging Forward” initiative – and its commitment to sustainable mobility solutions. In early December, the company announced its intention of cleaving its fuel systems and aftermarket segments into a separate, new entity. This strategic step is seen as a way to allow the company to reinforce its combustion portfolio, enhance its electrification agenda, and explore growth prospects in

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Energy Engineering 52

Impact

DECEMBER 12, 2022

About 96 percent of consumers don’t trust advertising, and it’s valid. Today’s savvy consumers can sniff out shady advertising practices from miles away, and audiences don’t want interruptive online ads telling them what to buy. People want to buy things based on trusted recommendations from other people. It’s why the partnership channel, already worth billions, will continue to grow as traditional marketing channels become less effective.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Managed Services Platform

DECEMBER 12, 2022

Apple Podcasts: [link] Spotify: [link] Youtube: [link] “All work and no play makes Jack a dull boy…” We have all heard that common saying before, but do we apply it? As we get older, we tend to forget how to have fun. We become focused on the work that needs to be done, or perhaps we are trying to work ahead. However, we need to realize that the to-do list is never really going to be finished.

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Impact

DECEMBER 12, 2022

Content monetization is changing fast for publishers. Many turn to commerce content as a targeted, user-friendly way to optimize their current affiliate marketing programs and maximize their earnings. Others are still at the beginning of their commerce content maturation journey. If your publication has already established a program, you may want to focus on scaling and increasing revenue.

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