Mon.Feb 15, 2021

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Don’t try and sell snow boots in Hawaii

Stellar Partnerships

Last winter, I became obsessed with the idea of getting snow boots. I live in an igloo (almost), have Raynaud’s disease and with staying home every day I thought snow boots would be the perfect solution to keeping me warm. In the UK, I keep a pair and use them whenever I go back for Christmas. I was obsessed with getting a pair just like them. Knee high, super comfy, fleece lined and they look good(ish) with jeans.

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How to Create Relevance & Personalization in Channel Partner Programs

ITA Group

How to Create Relevance & Personalization in Channel Partner Programs. If you could build a channel partner program in a perfect world—one where money was no object, resources were abundant and everyone got what they wanted—personalization would be woven into the very fabric of a program’s creation and purpose. Every element spanning recruitment and onboarding through enablement and ongoing growth would have a focus on correlating your ultimate goals, to the very distinct needs of the partner at

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Not Everyone Can Be Agile

INSEAD Knowledge

An essential checklist for Agile aspirants.

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Best Practices for Driving Change in Your Sales Organization

SFE Partners

Organizational change is hard, especially within the sales function. In some instances, it is extremely difficult to implement strategic transition even if it promotes growth. This is often due to employee pushback or decreased interest over time. The good news is that there are best practices management can implement to make transition easier and a permanent part of a company’s culture.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Channel Marketing – Pandemic-Proof Tips and Tricks for IT Vendors

ForzaDash

The current global health crisis has turned the world upside down affecting different sectors including the MSP ecosystem. Thus, IT vendors and partners need only the best tools and strategies for channel marketing for a pandemic-proof business flow. As an IT vendor, how do you make sure that you find the best partner in a steadily growing MSP environment?